The project in five facts.
Challenge, approach and results.
The diploma thesis The Use of Semiotics (as an Analytical and Creative Tool) in Designing Visual Identity for a Sustainable Start-up analyses and presents the entire process of designing the visual identity of a fictitious sustainable company. In the concluding part of the diploma thesis, I evaluate all the findings obtained in both the theoretical and practical parts. Based on the findings, analyses and survey, I evaluate the hypotheses.
Solution and Method
The diploma thesis The Use of Semiotics (as an Analytical and Creative Tool) in Designing Visual Identity for a Sustainable Start-up analyses and presents the entire process of designing the visual identity of a fictitious sustainable company. The purpose of the work is to connect the theoretical foundations of semiotics with graphic design, which focuses on developing the visual identity of a fictitious company Monti, which deals with the sale of olive oil. The diploma thesis consists of two parts, theoretical and practical.
The theoretical part covers the theory of semiotics and visual identity and explores how they are interconnected. In the theoretical part, examples of existing visual identities are analysed based on Peirce's model. The purpose was to gain a better understanding of semiotic approaches and how they relate to graphic design.
With the research in the diploma thesis, I demonstrate how the use of semiotics in graphic design contributes to more thoughtful and effective design of visual identities. I presented two main authors who contributed to the further development of semiotics. Within the research, I created an analysis of existing visual identities using a semiotic approach.
The analysis includes the interpretation of visual elements and understanding their meaning at the denotative and connotative levels. The purpose of the analysis was to gain insight into the ways in which visual elements shape the perception of brands and how this affects their recognition and differentiation in the market. In the practical part, I undertake the process of creating a visual identity, which I begin with the purpose and definition of the project.
The process includes competitor analysis, target group definition and conceptual design. In developing the visual identity, I created and designed the elements: logotype, typography and colour palette. With the diploma thesis, as a graphic designer, I upgraded my knowledge, which will benefit the author in his further career.
I chose the topic primarily because of the desire for creative work in graphic design. The author of the diploma thesis wanted to use the knowledge acquired during his studies.
Results
In the concluding part of the diploma thesis, I evaluate all the findings obtained in both the theoretical and practical parts. Based on the findings, analyses and survey, I evaluate the hypotheses.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.