Use of Warm-Cold Colour Contrast in Packaging

Colour is a visual element that greatly influences human behaviour. People are taught to stop at red and proceed at green at traffic lights. Based on the analysis she conducted, I conclude that warm-cold contrast is frequently used in packaging across various industries, most commonly in the food industry, as indicated by the number of examples found. Based on the findings, I can confirm the thesis of the diploma thesis that warm-cold contrast is most frequently used in the food industry.

Problem

Colour is a visual element that greatly influences human behaviour. People are taught to stop at red and proceed at green at traffic lights. All of this is done subconsciously.

Precisely because of this, people often do not realise how great an influence colours have on human beings. Sellers, however, are very well aware of this. If they want their packaging to stand out, it must be dressed in colours that form a ** harmonious relationship** with one another.

Colours are arranged in the colour wheel and in colour solids according to hue, lightness and saturation. By mixing primary colours we obtain secondary colours, and by mixing secondary colours we obtain tertiary colours. When we observe a difference between two colour effects, we speak of contrast.

We distinguish warm-cold contrast, light-dark contrast, contrast of hue, contrast of colour quality, complementary contrast and contrast of colour quantity. Warm-cold contrast is the contrast between a warm and a cold colour. Orange, yellow, yellow-orange, red and red-violet are classified as warm colours, whilst green, blue-green, yellow-green, blue, blue-violet and violet are classified as cold colours.

The warm-cold contrast between two colours can be weak or strong. The strongest is between blue-green and red-orange.

Solution and Method

Based on the analysis she conducted, I conclude that warm-cold contrast is frequently used in packaging across various industries, most commonly in the food industry, as indicated by the number of examples found.

Results

Based on the findings, I can confirm the thesis of the diploma thesis that warm-cold contrast is most frequently used in the food industry.