Introducing a New Product to the Vending Machine Market

In times of poor economic growth, companies seek new opportunities to generate greater market capitalisation, for which there are many different possibilities. In the present diploma thesis, the focus was on analysing a project that sought to exploit entry into a new sales channel through the implementation of an innovative idea, for which a new product was developed that had no competition on the market at the time of the project and which could be manufactured on existing production equipment without additional investment.

Problem

In times of poor economic growth, companies seek new opportunities to generate greater market capitalisation, for which there are many different possibilities.

Solution and Method

In the present diploma thesis, the focus was on analysing a project that sought to exploit entry into a new sales channel through the implementation of an innovative idea, for which a new product was developed that had no competition on the market at the time of the project and which could be manufactured on existing production equipment without additional investment. The entire investment in the project was solely the time taken to implement the project, yet despite this, the product was received with great approval by the target stakeholders. The diploma thesis provides insight into the implementation of such activities, namely the development and introduction of new products to the market at Slovenian companies.