Behaviour of Unaddressed Direct Mail Recipients and the Impact of the COVID-19 Pandemic on Postal Services

The need to exchange news and ** information** dates back to the very beginnings of humanity. The transmission of the written word, or the transmission of messages in written form, dates back to the ** period of antiquity. The research section describes the findings of a study on the attitudes of recipients of ** unaddressed direct mail. This is also proven by the results of the research, the purpose of which was to determine the behaviour of unaddressed direct mail recipients. The vast majority of people still trust the printed word and read it multiple times as such.

Problem

The need to exchange news and ** information** dates back to the very beginnings of humanity. The transmission of the written word, or the transmission of messages in written form, dates back to the ** period of antiquity. In Slovenia, development began in the ** Roman ** era** and has been improving and adapting to the needs of recipients and consumers ever since. ** Pošta** ** Slovenije, like all other companies in the market, is constantly seeking new ways for ** improvements, ** adaptations, ** modernisation, ** upgrades** and ** promotion** for the ** successful** ** satisfaction** of ** customer** needs.

For this purpose, it uses modern information channels and ** contemporary** ** networks. The theoretical part covers important definitions regarding the company itself and its services, and also describes the role of unaddressed direct mail in marketing and customer satisfaction with services, as well as the impact of the COVID-19 pandemic on the services of Pošta Slovenije. Despite the entire situation, the services of Pošta Slovenije themselves are carried out ** without disruption, naturally whilst observing the ** guidelines** and ** provisions** defined in the adopted decrees.

Solution and Method

The research section describes the findings of the study on the attitudes of recipients of unaddressed direct mail. Despite constant changes, some habits have not changed.

Results

This is also proven by the results of the research, the purpose of which was to determine the behaviour of unaddressed direct mail recipients. The vast majority of people still trust the printed word and read it multiple times as such. Despite the caution and situations due to the COVID-19 pandemic, its impact can only be traced in the availability of certain products, which affects primarily the companies themselves that issue advertising material, but not the actual service of delivering it to addressees.

Due to the situation in which they found themselves, only the attitude ** of recipients** when reading unaddressed direct mail has changed, as they now more frequently reach for those that ** promote** ** more essential** ** products** and ** services**.