The project in five facts.
Challenge, approach and results.
The diploma thesis Video Advertising on Instagram presents different types of video advertising and video advertisements on the Instagram application, how they differ from each other, and which to choose to achieve a specific goal. It includes comparisons and statistical data, including comparisons with foreign markets. The purpose of the research is to determine how to combine film language and advertising principles to achieve ** greater visibility and recognition as well as viewer interactivity**. To help answer the questions posed, she created an online questionnaire, the results of which are presented in graphs.
Problem
The diploma thesis Video Advertising on Instagram presents different types of video advertising and video advertisements on the Instagram application, how they differ from each other, and which to choose to achieve a specific goal.
Solution and Method
It includes comparisons and statistical data, including comparisons with foreign markets. The production of video advertising is included both in theory and through the example of her own experiment.
Results
The purpose of the research is to determine how to combine film language and advertising principles to achieve greater visibility and recognition as well as viewer interactivity. To help answer the questions posed, she created an online questionnaire, the results of which are presented in graphs. The aim of the work was to master the production of video advertising in the field of social networks, specifically Instagram.
To achieve the goal, she conducted an experiment in which she created the entire process of video advertisement production for a company herself, focusing on the diversity of videos. The process is described and also illustrated with images taken during the process. The diploma thesis could be used as a guide and aid in planning video advertisements not only on Instagram but also for other social networks.
The beginnings of posting on Instagram itself started when, at the company Studio Alp, as part of her work placement, she edited posts for ** MFDPŠ** that were shared on Instagram. Advertising on this platform attracted the author's attention and she wanted to explore it. She had not previously devoted much attention to advertising on Instagram, so she wanted to delve deeper into both the basic and advanced functions and thus gain a realistic view of the Instagram platform itself and its background and advertising methods, especially in the field of video content, and to compare it with the ** TikTok** platform.
She discovered how many different factors, knowledge, and organisation are involved in this process if one wants to carry it out well and successfully in the long term. Additionally, the assertion that for the distribution of video advertisements it is sufficient to advertise video content on mobile devices and that mass media are not needed for this has been confirmed. Likewise, advertising on social networks is mostly cheaper than on traditional media such as television.
From the project.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Video produkcija module or book a consultation.