The project in five facts.
Challenge, approach and results.
The diploma thesis entitled Visual Identity of a Clothing Brand, Design of Its Products and Its Marketing arose from the desire to create comprehensive graphic and visual identities that are competitive with other identities on the market. The purpose of the diploma thesis is to confirm or reject the stated hypotheses. In the empirical part, he presented examples of bad and good practices as well as current trends in the profession.
Problem
The diploma thesis entitled Visual Identity of a Clothing Brand, Design of Its Products and Its Marketing arose from the desire to create comprehensive graphic and visual identities that are competitive with other identities on the market. The purpose of the diploma thesis is to confirm or reject the stated hypotheses. The diploma thesis consists of two parts.
In the theoretical part, he researched the significance of comprehensive visual identity and what is needed for a perfected visual identity.
Solution and Method
In the empirical part, he presented examples of bad and good practices as well as current trends in the profession. The purpose of the work was to gain a better understanding of comprehensive visual identities and insight into production processes and different printing methods; better knowledge of this field brings the necessary expertise for creating a visually attractive and successful clothing brand. He also researched different printing and advertising techniques so that the final product would be a combination of the most environmentally friendly processes and created in a sustainable manner.
He also conducted a market review in which the brand appears. He examined the competition and the way in which he could present his brand to the target audience so that it would be competitive or even better than other brands in the same market. In the empirical part, he created motifs used on market products.
He also created promotional material and a comprehensive graphic identity and described the design processes from initial ideas and sketches to final versions. He created the motifs for printing digitally using the Adobe Illustrator programme, and the promotional material using the Adobe Photoshop programme. In this diploma thesis, as a designer, he discovered new production processes, gained new perspectives on the world of graphic design and thus upgraded his own knowledge. The theme arose from the desire for creative expression through printing on clothing and designing motifs, and from the desire to create sales articles and develop his own brand that combines all the knowledge acquired during his studies and will be useful in the future as well.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.