Visual Design of the Farmers' Festival Event

In the diploma thesis, I focus on all the key elements that are important in creating a consistent visual identity for an event. I briefly present the history of illustrations and posters, focusing primarily on how they have intertwined throughout history. In the second chapter, I focus on researching the visual design of the event and examples of good practice. Here I touch upon the overarching theme of Art, Design and Well-being, where I attempt to demonstrate that certain forms and typography are more suitable for this type of event than others. In the third chapter, I undertake the creation of the visual design.

Problem

In the diploma thesis, I focus on all the key elements that are important in creating a consistent visual identity for an event. I briefly present the history of illustrations and posters, focusing primarily on how they have intertwined throughout history. I pay particular attention to designing illustrations for printed materials and social media posts, and researching suitable promotional channels for this event.

In the first chapter, I focus primarily on the history of illustrations and posters, particularly their development from cave paintings to the printing press and all the way to posters and illustrations today. I briefly present the types of illustrations and artistic movements in which posters appeared, and how illustration and poster have intertwined throughout history. In this chapter, I also explore traditional and digital channels for event promotion and briefly describe them.

As a successful promotional campaign is crucial for a successful event, I also touch upon the steps that are important for it.

Solution and Method

In the second chapter, I focus on researching the visual design of the event and examples of good practice. With the help of the archive of the Svečina tourist association, I analyse printed materials from previous years, and I search for examples of good practice on the internet. I select them based on the similarity and success of the events.

I also research the influence of illustration form and typography on the viewer's well-being.

Results

Here I touch upon the overarching theme of Art, Design and Well-being, where I attempt to demonstrate that certain forms and typography are more suitable for this type of event than others. In the third chapter, I undertake the creation of the visual design. First, I explain how, through brainstorming and a focus group, I arrived at the idea for the illustration style and the event's colour scheme.

I undertake the illustration of the basic graphics used in various printed materials and posts, and then, together with the focus group, I select suitable typography. I describe the printed materials I designed and which programmes I used throughout the entire design process. I also design posts for social media, for which I likewise create illustrations.

I briefly add what I had to pay attention to when preparing for print, so that the printed materials were correctly printed.