The Impact of Social Media on the Transformation of the Workplace in Travel Agencies

Social media is a platform where people can create and share their content. Given this, the author felt it necessary to investigate whether employees have noticed the effect of the constant increase in the use of social media, which has resulted in a noticeable transformation of their workplace. With access to social media, people in the workplace can establish relationships and develop deep connections with colleagues – which was not previously possible or as straightforward. According to the first of these two companies, Far Out Nepal, social media contributes to the company's business strategies. Travel agencies in Nepal use Facebook, Instagram, Google+, YouTube, WhatsApp and other similar social networks as a means of networking and connecting with clients through posting or other new content on the homepage.

Problem

Social media is a platform where people can create and share their content. Given this, the author felt it necessary to investigate whether employees have noticed the effect of the constant increase in the use of social media, which has resulted in a noticeable transformation of their workplace. In recent times, social media has become one of the most important parts of people's lives.

Its influence has transcended the boundaries of personal life – it has also reached into professional life.

Solution and Method

With access to social media, people in the workplace can establish relationships and develop deep connections with colleagues – which was not previously possible or as straightforward. It enables employees to communicate and get to know each other outside their professional lives as well. This can improve their workplace experience through better socialising at work, mutual understanding between colleagues, coordination, etc.

In this research, therefore, I attempt to examine the impact of social media on the transformation of the workplace. This diploma thesis focuses on the connection between social media and workplace transformation, thus determining the impacts of social media. The country chosen for conducting the research is Nepal, as tourism is one of the main sources of income; Nepal is known as a tourist country.

For the research groups, two tourist agencies were selected, which I believe are the companies with the greatest impact of social media on their working environment.

Results

According to the first of these two companies, Far Out Nepal, social media contributes to the company's business strategies. Travel agencies in Nepal use Facebook, Instagram, Google+, YouTube, WhatsApp and other similar social networks as a means of networking and connecting with clients through posting or other new content on the homepage. Social media in travel agencies can be used in various effective ways with the aim of successful, continuous growth and promotion of the company.

The report was prepared based on research data collected through a survey questionnaire during the period October-November 2021. Practical data were collected from 28 respondents working in travel agencies located in Kathmandu. The questionnaire contains sixteen statements and three demographic questions.