The Impact of Globalisation on the Business Operations of Brand X Company in the Markets of Austria, Slovenia and Croatia

Globalisation brings positive consequences for the business operations of company X. Results can vary from company to company, as globalisation forces us to ** adapt to circumstances**. Because of this, many older companies are left without turnover, as they do not keep pace with the times.

Problem

Globalisation brings positive consequences for the business operations of company X.

Results

Results can vary from company to company, as globalisation forces us to adapt to circumstances. Because of this, many older companies are left without turnover, as they do not keep pace with the times. By remaining with old business habits, many companies today find themselves in difficulties.

Because of this, company flexibility in responding to external events is even more important today. Many companies face difficulties, as they do not adjust their systems or keep up with competitors who make much better use of the positive consequences of globalisation. Of great importance for every company in today's times is primarily ** sales or marketing**.

This segment of the company was often neglected in the past, but today marketing has a key significance for the success of a company's operations or its final financial position. Precisely for this reason, many companies today operate with high profits, even if their product is not the best or of the highest quality, as company marketing convinces the consumer to purchase the product. This is also reflected in the purchasing habits of customers or consumers, as people's responsiveness to various marketing campaigns or strategies is increasing drastically.

The pinnacle of global business operations and trading are online shops, which achieve the greatest possible business success with minimal operating costs. Older forms of shopping are still current, this currency or advantage of trading in the traditional way is particularly noticeable in specific periods of the year, such as various holidays. The traditional approach to shopping is still current among the older age group, whilst among the so-called 'millennials', ** online shopping, ** the use of various alternative currencies for payment of costs and other methods of marketing and also shopping that the digital world enables us are becoming increasingly popular.

Based on the hypotheses set, the following findings were reached: H1: 'Due to globalisation, business operations in companies are much easier and faster.' This is certainly true and has been proven, as globalisation through the tools of marketing and digitalisation enables us easier and faster business operations and also much cheaper than before. H2: 'Globalisation has brought financial leverage as a consequence, with which entrepreneurship is more easily accessible to a wider group of people.' It is true that globalisation has brought new forms of globalisation and that taking and receiving loans and other financing options is more accessible to everyone, but what is not true is what we think when we talk about more global financing, especially crowdfunding, as this, as was found, is a misunderstood game of chance.

H3: 'Globalisation has changed the consumer's thinking and their purchasing habits, and growing purchasing power is particularly visible abroad.' It is definitely true that consumer thinking is changing and this is directly connected with the influence of globalisation, as we must adapt daily to new global trends and habits. From the analysis of the Austrian market it is also evident that consumers have accepted online business operations and use or benefit from both forms of trading simultaneously. Globalisation is all around us, from the things we buy, the news we read, the programmes we watch, and the food we eat.

Today we cannot avoid the influences of globalisation, as even this diploma thesis would not be possible in digital form without the consequences of globalisation. Whether one is a supporter of the digital age or not, we cannot ignore the positive consequences that globalisation has created for the business operations and launch of both old and young companies. For the first time in history, ** entrepreneurship is accessible to the wider public** and not only to certain wealthy individuals.

If we have a good idea, financing is enabled for us in numerous ways that their predecessors did not have. Globalisation has also increased the power of sales through social and other networks, which enable us marketing that is cheaper, more effective and reaches a much greater number of people. In the future, the influence of globalisation will only increase further or globalisation will mutate to all levels of their lives, all their life will be digitalised.

The consequences of this are already showing today in China, as such a prevalence of globalisation causes the decline of interpersonal relationships, but opens doors for us to all sides of the world, particularly for entrepreneurs who are enabled to conduct business operations through video conferences with business partners from the other end of the world, without meeting them in person. However, we must maintain common sense and understand that the most lasting business ties or partnerships are concluded with a firm handshake.