The project in five facts.
Challenge, approach and results.
Pošta Slovenije records identical trends to postal service providers elsewhere in the EU, which means a ** decline in letter and money transfer services** as a consequence of e-substitution and an ** increase in parcel services** as a consequence of e-commerce. The development of online commerce brings new challenges and opportunities in the field of logistics and delivery. ** The hypothesis is confirmed **, as the company PS Njegov paket in four years of active operation achieves recognition on the Slovenian market through sales in its own online shop and communication, through catalogue sales at post office counters. It increases its revenues with more than 15 per cent monthly growth.
Problem
Pošta Slovenije records identical trends to postal service providers elsewhere in the EU, which means a ** decline in letter and money transfer services** as a consequence of e-substitution and an ** increase in parcel services** as a consequence of e-commerce. The development of online commerce brings new challenges and opportunities in the field of logistics and delivery. Modern models of service provision are being formed, which enable cost rationalisation for providers, whilst on the other hand guaranteeing the most demanding users services selected according to personal preferences.
In such an environment, Pošta Slovenije must also regularly and promptly not only follow trends, but also invest and adapt its offer to users, namely through optimisation of the sales network, development of new services and models, ** improvement of user experience** and a comprehensive offer. ** H1: Globalisation has a positive impact on the economy of a small country such as Slovenia ** The hypothesis is confirmed, as globalisation expands the space for greater economies of scale for small countries, whilst their development depends on effective response to changes.
The more specialised a country is, the greater the benefits it has from international exchange, which is enabled by globalisation. Moreover, the local and the global are not mutually exclusive, which means that the local can be understood as the starting point or aspect of the global. Greater openness can represent a transformation of identity, which represents a combination in the connection of goods, ideas and people in a wider space.
Through advance adaptation, consolidation of knowledge, appropriate development policy, selection of the right directions, ability to adapt quickly and respond flexibly, smaller countries can substantially better resolve the difficulties that might afflict them in connection with globalisation. H2: The success of companies/organisations depends on standard factors such as knowledge, labour and capital ** The hypothesis is rejected**, as the key trend in modern society is that information and communication technologies and e-substitution take the leading role.
Pošta Slovenije, or rather the entire Pošta Slovenije Group, which also includes seven affiliated companies, faces many challenges, as the industry is in a phase of transformation. In accordance with its strategy, Pošta Slovenije will in future continue to maintain a leading market share in the field of postal services and the status of provider of the universal postal service throughout the entire territory of the Republic of Slovenia in accordance with the prescribed quality, where however the key will be adaptation of quality to the actual needs of users and changed conditions on the postal services market.
Due to the decline in classic postal services and substitution with electronic means of communication and consequently changed user habits, it is directing itself towards the development and upgrade of innovative and competitive services and following a strategy of growth and development in the field of parcel and logistics services. H3: The online shop is added value for the company
Results
**The hypothesis is confirmed **, as the company PS Njegov paket in four years of active operation achieves recognition on the Slovenian market through sales in its own online shop and communication, through catalogue sales at post office counters. It increases its revenues with more than 15 per cent monthly growth. The company has most increased sales through placement of the sales channel at post office counters, where over 1,500 orders are generated monthly.
The sales trend in modern markets is shown primarily in the merging of all sales channels, that is online and physical sales, therefore we can justifiably believe that the unification of all sales channels in the company PS Njegov paket is ** a step in the right direction in achieving better sales results, sales of goods, thereby confirming that the subsidiary company is added value for the Pošta Slovenije Group. ** International trade represents as an excellent element of economic development a golden opportunity for postal operators who offer the provision of international logistics services.
More than ever it is important to support commercial activity based on greater administrative efficiency, on reduction of costs and time and increase in the ability to predict events on the market. In international trade it is primarily about electronic purchases, where the number of users of such services in recent years (between 2009 and 2016) has grown from 17.6 million to 61.6 million (PR NO. 4 2017).
The subsidiary company of Pošta Slovenije Njegov paket is one of the companies of Pošta Slovenije that already cooperate with Croatian Post (ŽutiKlik – zutiklik.hr uses the IT platform of the company Njegov paket). Online sales, which the company engages in, are important not only in the field of sales, but it is also crucial that all delivery takes place through Pošta Slovenije, whilst all sales products can also be purchased in all post office branches throughout Slovenia. The purchasing habits of Slovenian consumers are slowly ** following trends in the most developed countries** and this represents additional potential that can be exploited.
Through the unification of physical sales of goods at post offices and distance selling, online catalogue sales, PS Njegov paket is developing in the direction of large providers in Europe and in the world into a provider through multiple sales channels (multichannel).
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