The project in five facts.
Challenge, approach and results.
Globalisation is understood as a set of changes, both economic, cultural and political. If I think about the history we learnt in primary school, I could safely say that globalisation has its roots in the period when numerous conquerors travelled and conquered different parts of the world and brought various crops, products and also people from there to Europe, whom they regarded as cheap labour. The company also believes that competition is an important factor in the development of a company, when we compare ourselves and know what their position is and how high they are in the market.
Problem
Globalisation is understood as a set of changes, both economic, cultural and political. If I think about the history we learnt in primary school, I could safely say that globalisation has its roots in the period when numerous conquerors travelled and conquered different parts of the world and brought various crops, products and also people from there to Europe, whom they regarded as cheap labour. Today we look at globalisation differently, we optimists see mainly the positive things that have arisen due to significant technological progress, especially in the 20th century.
Today, globalisation is the world in miniature, we can travel wherever we want and we no longer spend months getting to the other side of the world, we can browse the internet and look at foreign countries and the customs of the people who live there. Of course, there are also pessimists who see everything black in globalisation or in the unification of the world, only negative, whether it is about technological, economic or cultural progress, as well as in political cooperation between countries and the migration of peoples. The company Aktiva varovanje d.d. believes in progress, believes in cooperation between companies, also within the industry, as they are of the opinion that we must help each other and cooperate.
Solution and Method
The company also believes that competition is an important factor in the development of a company, when we compare ourselves and know what their position is and how high they are in the market.
Results
The company Aktiva varovanje d.d. also knows that it can enter a foreign market and provide security services abroad just as well and with the same quality as at home, which they have already proved by establishing themselves in neighbouring Austria and partly also in Germany. This has increased the recognition and competitiveness of Aktiva varovanje d.d., as they have become the largest Slovenian company engaged in the ** transport of cash and valuable consignments** outside their borders as well. A foreign company contacted us in 2014 and selected us as their business partner when they were looking for a contractor for cash transport from Slovenia to their banks in Austria.
This made their company recognisable and more competitive. Globalisation was the given topic for the preparation of the diploma thesis and Turkey was chosen as the entry into a foreign market. Why Turkey in particular?
Many people asked the author this question, but Turkey is a truly interesting, large, competitive and culturally different market, and above all I see a challenge in something new. In terms of geographical territory, it is almost 40 times larger than Slovenia, it also exceeds us in terms of population by 40 times, the majority of the population is aged between 15 and 65, which means it has a large proportion of young and economically active population. Turkey is also a very open country for foreign investors and with these known facts, Turkey was chosen as the target for a possible entry into a foreign market where their company would develop, succeed and become competitive.

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