The Impact of Product Photography Quality on Sales

The author investigated in the diploma thesis what impact the quality of product photography has on product sales. My aim was to prove that professional, high-quality product photography, which requires advanced photography knowledge, careful planning and greater financial investment, pays off for the client in increased sales and brand recognition. The diploma thesis is divided into a theoretical and research section. In the research section, the author attempted to prove this through an experiment. She created three promotional posters for body lotion that increased in quality.

Problem

The author investigated in the diploma thesis what impact the quality of product photography has on product sales. My aim was to prove that professional, high-quality product photography, which requires advanced photography knowledge, careful planning and greater financial investment, pays off for the client in increased sales and brand recognition. Hiring a good product photographer can be a substantial investment.

Such investments represent significant costs for small entrepreneurs and entrepreneurs who are just starting out in the world of business. These costs seem unnecessary to entrepreneurs, as today, with easy access to decent cameras and photo editing software, they have the opportunity to create decent product photographs themselves.

Solution and Method

The diploma thesis is divided into a theoretical and research section. In the theoretical section, she presented the field of product photography, namely what product photography is, what equipment is best for creating high-quality product photography, what the elements of good product photography are and how to determine the price for product photography services. The purpose of the theoretical section is to systematically and precisely present everything that needs to be invested in creating high-quality product photography that pays off for companies in increased product sales.

Results

In the research section, she attempted to prove this through an experiment. She created three promotional posters for body lotion that increased in quality. Each poster was displayed separately in front of a shop for a period of one week, where sales of the advertised product were then monitored.

My aim was to prove that product sales are highest when the highest-quality poster is displayed, the production of which required the most knowledge and work. In addition, she investigated four hypotheses relating to the field of product photography. The aim of the first hypothesis was to confirm the claim that more important than the quality of the advertisement is the correct choice of location for the advertisement.

This was followed by the second hypothesis, where she investigated the impact of repeated advertisements on consumers. The aim of the third hypothesis was to investigate the impact of influencer posts and their effectiveness compared to high-quality television advertisements. Finally, investigating the impact of artificial intelligence on product photography in the future.