The Impact of Personalisation and the Creation of an Online Bookshop

Personalisation is the process of adapting a product or service to the specific needs and desires of the target audience, enabling the creation of a more relevant and appealing experience for each individual user. Personalisation of an online bookshop means that the content presented to each customer is tailored according to their past interactions, preferences, searches and reading habits. For the research, a survey was created as the research method, through which other people were asked online about their opinions regarding the personalisation of an online bookshop and what they consider most important for an online bookshop, so that in the second part of the diploma thesis the online bookshop could be successfully designed and appropriately personalised.

Problem

Personalisation is the process of adapting a product or service to the specific needs and desires of the target audience, enabling the creation of a more relevant and appealing experience for each individual user. Personalisation of an online bookshop means that the content presented to each customer is tailored according to their past interactions, preferences, searches and reading habits. The first part of the diploma thesis is dedicated to theoretical analysis, where personalisation of a website and what an online bookshop is were presented.

The differences between a physical and online shop were described, focusing on their advantages and disadvantages in selling books. The focus was on researching the impact of a personalised online bookshop on customers, exploring several categories or types of how a personalised online bookshop can influence a customer.

Solution and Method

For the research, a survey was created as the research method, through which other people were asked online about their opinions regarding the personalisation of an online bookshop and what they consider most important for an online bookshop, so that in the second part of the diploma thesis the online bookshop could be successfully designed and appropriately personalised. The second part of the diploma thesis is the practical part, where the entire process of designing a personalised online bookshop was presented. The procedures for obtaining ideas for the website design and sketches were presented, with which different layout options were compared.

The layout of the online bookshop was assembled into a wireframe, with the help of which the final appearance of the online bookshop was designed. Focus was also placed on elements that would adapt the website to the person who would use this online bookshop. The process of designing the logo for this online bookshop was also presented in detail, focusing on the entire process, from initial concepts and first sketches to the final graphic representation.

In addition to the logo, the design of the overall visual identity of the online bookshop was undertaken, which included the preparation of various visual drafts.

Results

Three different proposals were created, one of which was intended for packaging that the online bookshop could use for sending books, whilst the other two were different bookmarks that the bookshop could include as an addition to orders.