The project in five facts.
Challenge, approach and results.
Today, companies cannot survive if they only do their work well. If they want to survive in an increasingly competitive market, they must operate excellently.
Problem
Today, companies cannot survive if they only do their work well. If they want to survive in an increasingly competitive market, they must operate excellently. The key to success lies in the company knowing and satisfying target groups with an offer that is far better than the competition.
Satisfied customers are a powerful weapon in the battle against competition. Therefore, companies must have a strategy in place that will build long-term relationships with customers. Sales promotion in today's era of globalisation and consequently strong and fierce competition in capturing market share is a factor that strongly influences business performance and the company's competitive ability.
Today, we can already assert that sales promotion has become one of the primary instruments of marketing communication. By using various new methods, techniques and marketing tools, we can further increase market share. One of the newer tools of non-price competition among retailers in Slovenia is the introduction of co-marketing.
Module, programme and stories.
Your diploma project for a real company.
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