Establishment of a Comprehensive Graphic Identity for the Pisarna Brand

The diploma thesis delves into the complex process of establishing a renewed visual identity for Pisarna, an innovative space dedicated to student work and socialising. The central objective of this project is to strengthen the organisation's recognition and connection both amongst its users and in the wider public. Therefore, they developed a thoughtful communication strategy that is grounded in the fundamental principles of consistency, clarity, and authenticity of messages. This provided us with confirmation that they are on the right path in building a modern and attractive visual identity. Despite the prevailing positive responses, they also carefully addressed constructive criticisms that highlighted the need for better explanation of certain elements and alignment with the organisation's historical context.

Problem

The diploma thesis delves into the complex process of establishing a renewed visual identity for Pisarna, an innovative space dedicated to student work and socialising. The central objective of this project is to strengthen the organisation's recognition and connection both amongst its users and in the wider public.

Solution and Method

Therefore, they developed a thoughtful communication strategy that is grounded in the fundamental principles of consistency, clarity, and authenticity of messages. The new visual identity, which encompasses a fresh artistic concept, the introduction of geometric illustrations, and the selection of specific typographic elements, represents a key step in achieving this objective. A detailed analysis of the effects of establishing the new identity revealed a wide palette of user responses and feedback, which provided valuable insight into the acceptance of the new image.

The majority of these responses were exceptionally positive, as they expressed praise regarding the refreshment and modernisation of the image and the recognition of elements that align with the values and mission of Pisarna.

Results

This provided us with confirmation that they are on the right path in building a modern and attractive visual identity. Despite the prevailing positive responses, they also carefully addressed constructive criticisms that highlighted the need for better explanation of certain elements and alignment with the organisation's historical context. This was of key importance to us, as they strived for complete alignment of the new appearance.

Based on this, they implemented additional adjustments that increased the understanding and acceptance of the new identity amongst our target groups. In doing so, they created a completely coherent experience for users. Our key focus in this step was to ensure the organisation's effective transmission of the new identity and the establishment of consistency in all communication interactions.

This brought about a unified and recognisable appearance that permeated all their communication channels, which improved recognition and identification with our brand. Our communication strategy is clearly directed towards consistent adherence to identity guidelines and the utilisation of feedback for continuous improvement and adaptation. Ultimately, their objective is to further strengthen the recognition, connection, and inclusion of Pisarna amongst students and the wider community, whilst consistently implementing the vision of the renewed visual image.