The project in five facts.
Challenge, approach and results.
The diploma thesis deals with a business idea for establishing a start-up company that would engage in gel nail extensions. The diploma thesis is an upgrade of the examination product of the business plan in the Entrepreneurship module. A theoretical section on the importance of entrepreneurship, searching for and evaluating business opportunities, and the significance of a business plan for a start-up company has been added. Subsequently, research and market analysis based on survey analysis has been carried out. Based on the survey analysis and the business plan, they reached the conclusion that the idea of a company that would engage in this type of service is feasible.
Problem
The diploma thesis deals with a business idea for establishing a start-up company that would engage in gel nail extensions. The diploma thesis is an upgrade of the examination product of the business plan in the Entrepreneurship module. A theoretical section on the importance of entrepreneurship, searching for and evaluating business opportunities, and the significance of a business plan for a start-up company has been added.
Solution and Method
Subsequently, research and market analysis based on survey analysis has been carried out. The purpose of the survey was primarily to assess their market opportunities, to understand the wishes and needs of women, and to achieve greater brand recognition of Catherine gels in the market. They verified their business idea by composing a business plan for the not-yet-operating company Nail studio d.o.o. and examined all influences on business operations within it, both positive and negative.
Results
Based on the survey analysis and the business plan, they reached the conclusion that the idea of a company that would engage in this type of service is feasible.
Module, programme and stories.
Your diploma project for a real company.
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