The project in five facts.
Challenge, approach and results.
The idea for the diploma thesis arose during the Entrepreneurship module, as they themselves are engaged in this type of business and wanted to connect their everyday experience with the theoretical part. In the diploma thesis, they thoroughly applied methods of market research and analysis, and with the business plan they tested the business idea, proved that it is also a business opportunity, and that the prepared business plan is directly applicable in the event of realising the business opportunity. In the diploma thesis, they prepared a business plan for the company Kacjan, d. o. o.
Solution and Method
The idea for the diploma thesis arose during the Entrepreneurship module, as they themselves are engaged in this type of business and wanted to connect their everyday experience with the theoretical part. Through the diploma thesis, they established the importance of business planning from the entrepreneurial idea onwards. The business plan prepared for the Entrepreneurship module examination was of great help to us as a tool for decision-making in the establishment and management of the company during growth.
Business planning in the company Kacjan, d. o. o., is of great importance, as through planning they formulated the company's goals and strategy, researched and analysed the market, customers, competition, market opportunities and barriers, determined market goals and market strategy, as well as the scope of sales and operations. They established the importance of information flow in the supplier–shop–customer triangle. In the research part, they assessed the satisfaction of their key customers with sales and after-sales activities, which is the foundation for formulating business and market strategy.
Business planning shows that the business idea of independent activity is also a business opportunity, whilst at the same time it assists in comparing recorded aspirations with the achieved state and necessary measures in the event of deviations. The present diploma thesis is an expression of a long-standing desire to obtain a short-cycle degree qualification. Through diligent work and conscientious study, the author of the diploma thesis has finally achieved his goal, to which a few final words in this text are due.
The idea for the topic of the diploma thesis arose during the Entrepreneurship module, and as the author is active in this type of business, he wished to connect his experience with the theoretical part. During his education at Academia, he wanted to acquire new knowledge that would help him in his everyday work.
Results
In the diploma thesis, they thoroughly applied methods of market research and analysis, and with the business plan they tested the business idea, proved that it is also a business opportunity, and that the prepared business plan is directly applicable in the event of realising the business opportunity. In the diploma thesis, they prepared a business plan for the company Kacjan, d. o. o. The entrepreneurial idea arose years ago, when its originator desired a change in his business life.
He pondered the idea for a long time and refined it, and only the preparation of the business plan during the Entrepreneurship module led so far that it was put down on paper for the first time, and finally in the form as it is presented in this diploma thesis. The author of the diploma thesis has been working in the field of installation materials sales for a number of years, so he has extensive experience in this field. He is also familiar with the problems in this business; one of these is that traders often tend towards quick profit, or strive for a large difference between purchase and selling price.
In our business plan, we wish to bridge large price gaps with the motto: Quality is not expensive with us!
Module, programme and stories.
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