The project in five facts.
Challenge, approach and results.
Students of media production – graphic design module, under the mentorship of instructor Sara Božanić and in collaboration with the client ** Zavod Korak Naprej**, during the COVID-19 coronavirus pandemic, designed a comprehensive visual identity for the institute based on the client's guidelines, including sub-brands of the Institute, and implemented design solutions for media communication for the Institute's website, the Institute's presence on social media, and implementation of the comprehensive visual identity in the shop, sewing workshop, and carpentry workshop.
Solution and Method
Students of media production – graphic design module, under the mentorship of instructor Sara Božanić and in collaboration with the client ** Zavod Korak Naprej**, during the COVID-19 coronavirus pandemic, designed a comprehensive visual identity for the institute based on the client's guidelines, including sub-brands of the Institute, and implemented design solutions for media communication for the Institute's website, the Institute's presence on social media, and implementation of the comprehensive visual identity in the shop, sewing workshop, and carpentry workshop.
Zavod Korak Naprej operates in the social entrepreneurship segment and is engaged in the design and sale of reusable products. It performs a very important task in the field of raising awareness amongst people about the reuse of textiles and discarded furniture. The students prepared four different comprehensive visual identities for the Institute in four groups and presented them personally to the client after the end of the epidemic.
The client, Zavod Korak Naprej, ultimately decided, despite extremely competitive products, on the comprehensive visual identity prepared by the group Ekipa Kontrol. The group consisted of students Žan Bedenik, Luka Knez, Žiga Žmauc Kvar.
From the project.
Module, programme and stories.
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