The project in five facts.
Challenge, approach and results.
The diploma thesis examines the importance of the sound image of a radio station using the example of Toti Radio Maribor. It focuses on key elements of sonic identity, such as jingles and slogans, and their impact on recognition and listener loyalty. In the empirical section, the thesis analyses in detail the process of creating the sound image of Toti Radio, which in record time became one of the leading radio stations in its region. Based on the findings, the thesis offers recommendations for creators of sound images, including the importance of consistency, rapid implementation without compromising quality, and adapting to trends and listener needs. The work confirms that the sound image is a key element of a radio station's success and that a well-considered sonic strategy significantly contributes to its long-term stability and competitiveness.
Problem
The diploma thesis examines the importance of the sound image of a radio station using the example of Toti Radio Maribor. It focuses on key elements of sonic identity, such as jingles and slogans, and their impact on recognition and listener loyalty. In the theoretical section, concepts of audio identity are presented, along with the process of creating a sound image and its components, drawing on relevant literature from the fields of sonic marketing and radio production.
Solution and Method
In the empirical section, the thesis analyses in detail the process of creating the sound image of Toti Radio, which in record time became one of the leading radio stations in its region. The phases of jingle creation are described, including collaboration with internationally recognised production houses and the implementation of a sonic identifier into the radio programme. The thesis also addresses the effectiveness of the sound image, which is reflected in the high recognition of the radio station and listener loyalty.
The research highlights key challenges in creating sonic identity in the Slovenian radio landscape, including the small size of the market, limited financial resources, and a shortage of specialised producers. In addition, it addresses the role of artificial intelligence in contemporary radio production and the possibilities of automation in creating sonic elements.
Results
Based on the findings, the thesis offers recommendations for creators of sound images, including the importance of consistency, rapid implementation without compromising quality, and adapting to trends and listener needs. The work confirms that the sound image is a key element of a radio station's success and that a well-considered sonic strategy significantly contributes to its long-term stability and competitiveness. At the same time, it indicates that in the not-so-distant future, it will be even more important for media houses to invest in the knowledge and development of their employees, whilst it will be essential to monitor technological progress, which will accelerate and transform many current work processes, and to prepare appropriately for these parameters in a timely manner.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Avdio produkcija module or book a consultation.