Academia
Diploma thesis 2011gostje · kakovost storitev · pričakovanja

ANALYSIS OF GUEST SATISFACTION WITH WELLNESS SERVICES AT TERME PTUJ IN 2009 AND 2010

Modern people are constantly under pressure nowadays.

Simona DakičEkonomist · supervisor Alenka Valcl · defence marec 2011
In brief

The project in five facts.

AuthorSimona Dakič
SupervisorAlenka Valcl
Module—Ekonomist
Employer / clientAcademia
Year2011marec 2011
About the project

Challenge, approach and results.

Modern people are constantly under pressure nowadays. We speak of multidimensional stress and stressful situations that cause imbalance in the human body. In the final chapter, based on surveys of Valens Augusta Wellness users, the student investigated what guests by age and gender most frequently visit the wellness centre and how satisfied they are with the existing offer, what their expectations are, what bothers them and what they would like to change or improve.

Problem

Modern people are constantly under pressure nowadays. We speak of multidimensional stress and stressful situations that cause imbalance in the human body. Due to external influences, the human body is tested every day.

It struggles to maintain physical, social, emotional, mental and spiritual health. Many people fail on this path and lose the battle with the environment in which they live and which they themselves have shaped. For these and other reasons, more and more people are turning to wellness programmes that at least partially help them resist negative environmental influences.

With the strong influence of consumer society, the desire for relaxation is increasing. Thus, in recent times, the number of wellness centres has increased, offering people mental and physical relaxation through various programmes. At the beginning of the diploma thesis, the student presented the concept of wellness and the elements of wellness services.

First, she presented where the word wellness originates from, how different authors and nations define it, what it represents or encompasses, and its connection with health. In the next chapter, she presented the development and significance of wellness in Slovenia, which dates back far, even to the time of the Romans. The quality of services in the wellness market and the factors influencing it, as well as its users, are presented.

Wellness as a way of life has been divided by authors into four fundamental components. These components are: healthy nutrition, personal relaxation, physical fitness and mental activities. Each of them is described in detail in the fourth chapter.

In the fifth chapter, she presented the company Terme Ptuj, its beginnings and the segments that comprise it. Hotel Primus and Valens Augusta Wellness are described in more detail.

Solution and Method

In the final chapter, based on surveys of Valens Augusta Wellness users, the student investigated what guests by age and gender most frequently visit the wellness centre and how satisfied they are with the existing offer, what their expectations are, what bothers them and what they would like to change or improve.

Wellness pool with relaxation services in a thermal spa
Diploma thesis

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