Business Plan for the Establishment and Operation of Vita Vital – a Healthy Food Restaurant

The hospitality industry has been quite widespread for some time now, but today, with an ever-increasing lack of time and other factors, people eat much more at prepared food providers, which is why it continues to expand even further. However, not everything available on the market is what we ourselves would always want; we assume it is something healthy and tasty that gives us energy and enables better well-being. In the diploma thesis, they therefore conducted market research to determine people's interest in this type of meal offering, as well as the delivery of packed lunches.

Problem

The hospitality industry has been quite widespread for some time now, but today, with an ever-increasing lack of time and other factors, people eat much more at prepared food providers, which is why it continues to expand even further. However, not everything available on the market is what we ourselves would always want; we assume it is something healthy and tasty that gives us energy and enables better well-being. This is how the idea for a restaurant with healthy food was born, which is presented in the diploma thesis.

The restaurant is not limited only to the offering within it, but will also enable food delivery to various organisations where people eat during working hours and want this meal to be complete and healthy as well.

Results

In the diploma thesis, they therefore conducted market research to determine people's interest in this type of meal offering, as well as the delivery of packed lunches. They were also interested in how many times people eat outside their own households, how much they pay for a meal, which meal they consume most often, what it is that brings them back to a particular provider, and whether they would define the market offering as healthy. They also investigated whether people are even familiar with healthy food and whether they eat it.

They were also interested in how many people have an active lifestyle, as we believe that the majority of these eat healthily. Based on the established vision and the data obtained in the research, they designed a business plan for the establishment and operation of the Vita Vital restaurant. With the help of sales forecasting, they also created a financial plan for the first four years of operation and determined whether the restaurant's operations, under certain conditions and assumptions, would be successful or generate profit.