User Experience Design and Interface Design for a Cosmetics E-shop

User experience is the most important component of successful business operations. Well-designed user experience ensures simple, fast and intuitive use of a product, to which users remain loyal with certainty. Whilst using the Avon Slovenia cosmetics e-shop, she frequently experienced anger and frustration, and felt digitally illiterate during use due to the inability to determine how certain functionalities work. She has been attempting to resolve the issue of poor user experience when using the e-shop for quite some time.

Problem

User experience is the most important component of successful business operations.

Solution and Method

Well-designed user experience ensures simple, fast and intuitive use of a product, to which users remain loyal with certainty. When certain user experience guidelines and rules are disregarded, negative experiences develop, which leave certain consequences.

Results

Whilst using the Avon Slovenia cosmetics e-shop, she frequently experienced anger and frustration, and felt digitally illiterate during use due to the inability to determine how certain functionalities work. She has been attempting to resolve the issue of poor user experience when using the e-shop for quite some time. The first part of the diploma thesis is dedicated to explaining the theory of user experience and user interface, key design principles, selection of appropriate colours and typography, and the design process.

The diploma thesis is based on the assumption that by adhering to visual design principles, researching users and creating wireframes, we can create a better user experience. In the second part of the diploma thesis, during the analysis of the company and in the research phase, she established that the current Avon Slovenia e-shop is not intuitive; the user thinks too much during interaction with the product about what a particular functionality does. Too many clicks and steps are required to complete a purchase, which slows down the entire shopping process and causes unwanted frustrations.

Based on the data obtained, she embarked on designing a better user experience. In the empathy phase, she attempted to delve deeper into understanding the target groups or users for whom she was designing the product redesign. Based on the information obtained in the empathy phase, she grouped problems and needs into categories and attempted to find the essence of users' difficulties.

She then began searching for various ideas. By creating wireframes, she initially sketched several ideas with a pen on paper and ultimately decided on those that seemed most effective to the author. She later drew the selected ideas in InVision, a programme designed for creating digital wireframes.

In the design phase, she designed a product mock-up, the main purpose of which is to test how the final product would actually work and look. Through the aforementioned phases, she followed theoretical frameworks and thus redesigned the cosmetics e-shop, thereby improving the user experience and visual appearance.