The Purpose of Using Loyalty Cards of Various Retail Companies

Not only in large cities, but also in every small town, there are shops that are expanding into proper shopping centres and offer us a diverse and wide assortment of products, which they are constantly supplementing from day to day. They offer us various benefits. What this means for us consumers was investigated with the help of a survey questionnaire of five selected retail companies. The main objective of the survey was to determine ** whether people are familiar with their benefit cards and their use.** After completing the analysis of the questionnaire, we find that many people are familiar with the companies, but they are not familiar with or are insufficiently familiar with the benefits of the loyalty cards of the listed companies.

Problem

Not only in large cities, but also in every small town, there are shops that are expanding into proper shopping centres and offer us a diverse and wide assortment of products, which they are constantly supplementing from day to day. They offer us various benefits. Among them, the most common are ** loyalty and benefit cards,** which can already be found in almost all retail companies.

In this way, they wish to attract the largest possible number of customers and be as competitive as possible in the market.

Solution and Method

What this means for us consumers was investigated with the help of a survey questionnaire of five selected retail companies.

Results

The main objective of the survey was to determine whether people are familiar with their benefit cards and their use. After completing the analysis of the questionnaire, we find that many people are familiar with the companies, but they are not familiar with or are insufficiently familiar with the benefits of the loyalty cards of the listed companies. In general, the older population tends to shop in ** well-established shopping centres** such as Spar and Mercator, whilst the younger population also shops in other shopping centres, such as E.Leclerc, for example. Also, regarding the question about the use of loyalty cards, collecting points or dots and their spending, they found that many people are familiar with the cards, are even holders of multiple cards, but they do not collect points and do not spend them either, or they spend them in ** only certain companies** that are most beneficial or familiar to them.

The companies Spar, Tuš and Mercator are the most prevalent. Regarding the satisfaction of card users, we find that the majority of people, despite all the benefits, complain about excessively high product prices. They also found that from the perspective of card users, the offer is good enough, but ** monotonous**. In their opinion, household appliances and various clothing items, especially children's clothing, could also be added.

At the same time, companies should raise awareness amongst card users about their use. In conclusion, I would add that despite all the benefits and diversity of companies' offers, ** price is most prominent** and the ever-increasing economic crisis contributes to determining in which retail companies it is most affordable to shop.