The project in five facts.
Challenge, approach and results.
The aim of the diploma thesis Designing a Comprehensive Graphic Identity for a Personal Influencer Brand is to design a graphic identity for a new, small YouTube and Twitch channel. The author of the diploma thesis examined the online platforms YouTube and Twitch, monetisation options on these platforms and factors that influence content production. The author also analysed various existing influencer identities and how a change in identity can affect a brand. In the following chapter, the author presented the creation of a comprehensive graphic identity, describing the production of various elements, such as the profile picture and channel banner, and concluded with a presentation of the final versions of the product.
Problem
The aim of the diploma thesis Designing a Comprehensive Graphic Identity for a Personal Influencer Brand is to design a graphic identity for a new, small YouTube and Twitch channel. The author of the diploma thesis examined the online platforms YouTube and Twitch, monetisation options on these platforms and factors that influence content production.
Solution and Method
The author also analysed various existing influencer identities and how a change in identity can affect a brand. In the theoretical part of the thesis, the author primarily examined the online platforms YouTube and Twitch. At the beginning, the author researched the history of both platforms, how and why they were created and who owns them today.
In the continuation, the author focused on examining monetisation on both platforms and explaining how to obtain this status on both social networks (what are the conditions for obtaining the status) and what different ways money can be earned on these platforms. In the continuation, the author focused on the technical and organisational aspects of creating online content as an income-generating activity. The author was interested in what goes into the production of this material and what software is required.
At the end of the theoretical part, the author also examined changes in brand identities, why to make them, what the consequences of a poor change can be and their examples of good and bad practice. The author began the research part with an analysis of three channel identities of already successful creators on YouTube and Twitch. The author researched how they use colours in their channel graphic identity according to their target age demographic.
In addition, the author also researched public opinion on overlay graphics in live streams with the help of a survey. In the practical part, the author described the process of creating the product of a comprehensive graphic identity for YouTube and Twitch channels. The author began with the design concept of the product, presenting the selection of style, colours, typography and the moodboard created for the project.
Results
In the following chapter, the author presented the creation of a comprehensive graphic identity, describing the production of various elements, such as the profile picture and channel banner, and concluded with a presentation of the final versions of the product.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.