The project in five facts.
Challenge, approach and results.
Personal selling has always been an important part of people's everyday lives. Customers value personal contact, and for many individuals, selling represents a source of income. It is also important for ** retail companies**, for whom it represents not only a tool for selling products, but also a valuable source of information. Based on the results obtained, they will attempt to provide their conclusions and suggestions for potential improvement.
Problem
Personal selling has always been an important part of people's everyday lives. Customers value personal contact, and for many individuals, selling represents a source of income.
Solution and Method
It is also important for retail companies, for whom it represents not only a tool for selling products, but also a valuable source of information. ** The vision of every company** is successful operation in the market, which is not reached by an easy path. Many factors influence a company's success. A quality product or service is of course key, but if it is a retail company, a lion's share is also contributed by personal selling or the sales staff. ** In the diploma thesis**, they will thus become acquainted with the field of personal selling and its transformation over time in the theoretical part.
They will learn about the importance of personal selling for a company's reputation and operations. They will examine what is needed for proper execution of the sales process, and how to ensure the competence of sales staff. They will delve into methods for ** maintaining sales staff motivation** and maintaining their satisfaction.
They will investigate how this area is addressed in company X and how the company in question ensures the competence of its sales team. However, since the sales process, salespeople and not even the company would exist without customers for their products or services, they will also devote attention to them in what follows. Customers are namely the lifeblood of their business and a key part of every company's existence.
In the theoretical part, they will learn how personal selling and consumer satisfaction are connected. They will examine what must be taken into account when working with customers and what their expectations and wishes are. They will become acquainted with methods and models for measuring customer satisfaction, as well as strategies that help companies in creating the ** best possible user experience. ** In the empirical part, they will become acquainted with company X in question and the methods they use for determining the satisfaction of their customers.
They will conduct an analysis of the satisfaction of customers who shop at the retailer in question. They will carry out an analysis of customer satisfaction of the aforementioned company from 2018 to 2020, that is, for a three-year period.
Results
Based on the results obtained, they will attempt to provide their conclusions and suggestions for potential improvement.
Module, programme and stories.
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