Relationships between salespeople and customers in the company AJM d.o.o.

In today's world, market competition is ever increasing and companies must make greater efforts to acquire or retain customers. An important factor in this is the salesperson, who, alongside product quality, plays a key role in customer satisfaction. The second part of the diploma thesis presents the results that were obtained on the basis of a survey questionnaire. Its assumptions were that the relationship between salesperson and customer in the company AJM, d.o.o., is at a high level, that ** customers are satisfied with the tidiness of the company's sales salon and with the advice provided by salespeople** in the aforementioned sales salon.

Problem

In today's world, market competition is ever increasing and companies must make greater efforts to acquire or retain customers. An important factor in this is the salesperson, who, alongside product quality, plays a key role in customer satisfaction. Therefore, every company should ensure a ** high level of relationships** between salesperson and customer.

The purpose of the diploma thesis is to determine what the relationship between salesperson and customer is like in the company AJM, d.o.o. The first part of the diploma thesis briefly presents the theoretical foundations of the relationship between salesperson and customer, the fundamentals of good sales, mistakes in sales, different types of customers and the characteristics of good or poor salespeople.

Results

The second part of the diploma thesis presents the results that were obtained on the basis of a survey questionnaire. Its assumptions were that the relationship between salesperson and customer in the company AJM, d.o.o., is at a high level, that customers are satisfied with the tidiness of the company's sales salon and with the advice provided by salespeople in the aforementioned sales salon. The results of the survey questionnaire confirmed my assumption.