Academia
Diploma thesis 2024epidemija koronavirusa · franšizni sistem · McDonald’s

McDonald's Operations in Slovenia During and After the COVID-19 Pandemic

An unexpected catastrophe occurred that affected the entire world – the coronavirus epidemic.

Ramneek SinghEkonomist · supervisor doc. dr. Dušan Mežnar · defence januar 2024
In brief

The project in five facts.

AuthorRamneek Singh
Supervisordoc. dr. Dušan Mežnar
Module—Ekonomist
Employer / clientAcademia
Year2024januar 2024
About the project

Challenge, approach and results.

The year 2020 turned the world upside down. An unexpected catastrophe occurred that affected the entire world – the coronavirus epidemic. In the diploma thesis, he will use data available on the internet and interview key people responsible for the operations of McDonald's, where he works. In the central part, he will attempt to prove the validity of the stated hypotheses; he will briefly confirm or refute them. In the conclusion, he will provide a summary of the hypotheses.

Problem

The year 2020 turned the world upside down. An unexpected catastrophe occurred that affected the entire world – the coronavirus epidemic. Both the way of doing business and the personal lives of people around the world changed fundamentally.

The coronavirus epidemic forced governments, companies and people to adopt measures to contain the spread of the coronavirus epidemic. The topic of the diploma thesis is how McDonald's dealt with new challenges in the years 2020, 2021 and 2022. He started working at McDonald's as a student in 2020, and is now employed there for an indefinite period.

Solution and Method

In the diploma thesis, he will use data available on the internet and interview key people responsible for the operations of McDonald's, where he works. McDonald's was founded in California in the United States of America on 15 April 1955. In Slovenia, the first McDonald's restaurant was opened 38 years after the establishment of the first restaurant in the USA.

The fact is that the first McDonald's was opened in 1993 on Čopova Street in Ljubljana and since then the company has been growing continuously. The coronavirus pandemic introduced new challenges to this stable American franchise; McDonald's restaurants around the world struggled with new business rules brought by the coronavirus epidemic – this was also the case in Slovenia. The diploma thesis will explain how the McDonald's franchise in Slovenia dealt with the problems brought by the coronavirus.

McDonald's introduced various safety measures to protect its employees and customers, such as requiring employees to wear face masks and gloves, installing plexiglass barriers at counters, and more frequent cleaning and disinfection. Therefore, this diploma thesis will attempt to focus on how McDonald's faced the new difficulties that the year 2020 brought. In the introduction to this diploma thesis, he will explain which hypotheses he has set.

Results

In the central part, he will attempt to prove the validity of the stated hypotheses; he will briefly confirm or refute them. In the conclusion, he will provide a summary of the hypotheses.

Interior of a fast-food restaurant with an ordering counter
Diploma thesis

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