Business Plan for Ograje IN, d.o.o.

I would start with a humorous statement by Albert Einstein, which served as both comfort and support throughout the entire preparation of the diploma thesis (even such a genius had to do research). One of the fundamental objectives was to determine through the business plan whether the business idea for the company OGRAJE IN, d. o. o., would represent a business opportunity or whether it would be better to let the idea pass us by. They researched the market, conducted a SWOT analysis, developed a ** marketing plan, planned how much and at what price they would need to sell to cover costs, and for this purpose prepared ** financial calculations and ** projections, ** developed the business idea through the business plan as new concepts came to mind, etc.

Solution and Method

I would start with a humorous statement by Albert Einstein, which served as both comfort and support throughout the entire preparation of the diploma thesis (even such a genius had to do research). If we knew what it was that we were doing, it would not be called research, would it? At the beginning of the diploma thesis Business Plan for the Company OGRAJE IN, d. o. o., they presented the concept of a business plan, defined its importance, usefulness and stated its basic characteristics.

In the continuation, they presented a business plan for a micro-enterprise with three employees that would manufacture fencing systems from anodised aluminium and stainless steel. We live in times that are not easy. The pessimism that has settled in people as a consequence of recent crisis years is only slowly departing.

Despite the revival of the economy, the number of unemployed in Slovenia is still greater than 100,000. But things around us are moving. And why should we not move them ourselves?

How many ideas have passed us by and why have they passed us by? Because we simply could not be bothered to develop them, verify them, research them, and we immediately said: 'It makes no sense.' Have we ever regretted this? I believe so.

With this diploma thesis, they at least tried to do things a little differently.

Results

One of the fundamental objectives was to determine through the business plan whether the business idea for the company OGRAJE IN, d. o. o., would represent a business opportunity or whether it would be better to let the idea pass us by. They researched the market, conducted a SWOT analysis, developed a ** marketing plan, planned how much and at what price they would need to sell to cover costs, and for this purpose prepared ** financial calculations and ** projections, ** developed the business idea through the business plan as new concepts came to mind, etc.

In the end, they reached the conclusion: We believe, and this is what they attempted to confirm in the diploma thesis, that the establishment of a company with such a product as they envisaged represents a business opportunity that would be worth exploiting. If it had turned out that the business idea had no prospects, by researching it and developing the idea through the business plan, they would have indirectly confirmed two statements from the introduction of the diploma thesis: that a business plan is a useful tool in planning a new business opportunity and that financial calculations with business performance indicators are an important indicator of the success of the planned business idea.

Already in the theoretical part of the diploma thesis itself, they confirmed with various authors the assertion that a quality-prepared business plan is the foundation for decision-making in a company. With the prepared business plan for the company OGRAJE IN, d. o. o., they wanted to confirm this. After all, for whom did they make it?

They made it for themselves, for the company. All those hours of research, when they were checking how best to develop and exploit the business opportunity, will be richly rewarded if they produce a business plan on which they will be able to rely. Everything will be roughly written in it; they will only need to remember it, pull it out of the drawer and use it to guide certain business processes.

One of the assertions was that SWOT analysis and its periodic repetitions are an important tool of strategic analysis and form the basis for adapting business and marketing strategy. If we go back through the document and begin to examine the company's business plan a little more carefully, we can quickly notice that almost a third of what has been written is based on the SWOT analysis and that, together with market research, it represents the starting point for preparing the company's business plan. Moreover, SWOT analysis is not only important for adapting strategy; on its basis, an entrepreneur can discern a new business idea and develop it into a successful business.

Perhaps in the company we will realise that, despite good planning, we have not predicted something well and that the matter will need to be planned differently. Perhaps we will realise that a certain matter that was set up well no longer produces the necessary results. Perhaps the wishes, requirements and expectations of customers will change.

In short, we want to say that conditions in the market and in the company itself are constantly changing. Likewise, nothing is so good that it could not be even better. With this, we confirm the final assertion that the business plan must be constantly monitored, developed, upgraded and updated.