Business Plan for the Sale of Protective Clothing Špela Bernjak, s. p.

Every individual's wish is to feel safe anywhere, including in their clothing, which provides them with additional protection during various tasks or activities. Feeling safe is very important for every individual, which is why we want to alert or encourage people to ensure that they are protected from workplace accidents by wearing appropriate protective clothing, which primarily provides additional protection during hazardous or risky work. In the diploma thesis, the planned activity that the newly established company will engage in, namely the sale of protective clothing with an emphasis on those for safety at work, was described in detail (through the theoretical and practical parts). The research results show that protective clothing is very important for the majority of respondents and that they regularly visit such shops.

Problem

Every individual's wish is to feel safe anywhere, including in their clothing, which provides them with additional protection during various tasks or activities. Feeling safe is very important for every individual, which is why we want to alert or encourage people to ensure that they are protected from workplace accidents by wearing appropriate protective clothing, which primarily provides additional protection during hazardous or risky work. With this, we want to convince people and offer them only the best, and prevent various workplace accidents and incidents that occur quite frequently in the working environment.

Solution and Method

In the diploma thesis, the planned activity that the newly established company will engage in, namely the sale of protective clothing with an emphasis on those for safety at work, was described in detail (through the theoretical and practical parts). The market was researched through field surveys.

Results

The research results show that protective clothing is very important for the majority of respondents and that they regularly visit such shops. The majority of respondents believe that there are too few shops with protective equipment in their market and that they are willing to pay the given (slightly higher) price for good quality. The business opportunity in Prekmurje is ideal, as only one company is engaged in this type of activity in this area.

The research results also show that most of them would decide to purchase protective trousers or protective clothing, so with this confirmation we can quantitatively increase the sales forecast and predict higher revenues and greater profit for the company. It is very important that quality is in first place for the respondents, as their company will strive to sell and sew the best protective clothing with the best materials and raw materials, which will be supplied by the best selected suppliers. In the survey, we were somewhat surprised by the finding that the location of the shop is not so important to the respondents, which is very favourable for us given that they will operate in a village.

Therefore, we can expect confirmation of their planned or anticipated turnover, but there is also a high probability that the company will take hold and generate profit despite the location outside the urban city environment, and can also continue to develop in the countryside. We also find that professional knowledge and competence of sales staff in the sale of protective clothing are important to customers. Therefore, employees in their company will be appropriately trained with many years of experience, which they will continue to strive for and additionally train them and teach them about innovations, the latest trends and even higher quality protective clothing.

They will also continuously improve and try to be of as much benefit to customers as possible. They will try to fulfil all the wishes of their customers. At the same time, we are aware that customers are very attracted by various advertisements on TV, the internet, newspapers, radio or other media, so their company will advertise before the opening of the shop and also later, when they are already operating (with regular monthly promotions).

The survey confirmed that most customers also like to buy online, not just in person, so it will be possible to buy and order protective clothing on their website. All their claims from the disposition of the diploma thesis were therefore confirmed. They also defined customers by groups.

They listed selected suppliers for all necessary materials and raw materials. They randomly selected some competitors from Slovenia and studied their strengths and weaknesses. For their company, they also defined the marketing mix, consisting of four components (product, price, distribution and promotion), which are described and clearly defined.

With the SWOT analysis, they identified the strengths and weaknesses of the company as well as opportunities and obstacles in their environment. They defined the ownership of the company and the organisational form of the company as well as business premises and equipment. Otherwise, the company will operate at the home address Poznanovci 36, 9202 Mačkovci.

When calculating the cost price of the selected representative, they came to the conclusion of how much reserve there is for profit or higher company costs. In the goals and strategies, they stated the short-term and medium-term goals of the company for the first four years of operation. The business plan also contains a sales and procurement plan with a quantitative and value forecast for a period of four years.

Since various costs arise in the company, these were defined in value terms, including the cost of depreciation for fixed assets and costs for employee salaries, meals, holiday allowance and other items. With the help of selected indicators of business performance, they calculated the share of cost coverage, economic efficiency of operations and profitability of operations. On the basis of the given findings, we can confirm the assumption that their activity could work and be profitable.

The problem could only be new competition in Pomurje, a poor start to operations or entering this business. Nevertheless, they believe that they have learnt something from the presented plans and projections and will therefore be able to effectively realise the presented business idea.