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Diploma thesis 2011Accountinggoals · profit · donations

BUSINESS DEVELOPMENT PLAN FOR COMPANY XY, d.o.o.

The company as such has existed on the market for many years, more than 60, and has gone through various periods on its journey, from nationalisation, transition to self-management, all the way to the privatisation process in the years following independence.

Dejan LancošEkonomist · module Računovodstvo · supervisor mag. Majda Kralj · defence september 2011
In brief

The project in five facts.

AuthorDejan Lancoš
Supervisormag. Majda Kralj
ModuleAccountingEkonomist
Employer / clientAcademia
Year2011september 2011
About the project

Challenge, approach and results.

The diploma thesis presents the method and process of developing a business development plan for an existing company. The fourth chapter consists of the conclusion and summary of the diploma thesis. For the preparation of the business development plan, in addition to professional literature, the author also used a great deal of the company's internal data, which he slightly modified due to data confidentiality.

Solution and Method

The diploma thesis presents the method and process of developing a business development plan for an existing company. The company as such has existed on the market for many years, more than 60, and has gone through various periods on its journey, from nationalisation, transition to self-management, all the way to the privatisation process in the years following independence. In all the aforementioned economic regulatory phases, it had to constantly adapt, whilst experiencing development as well as declines, either as a consequence of market loss or as an encounter with foreign competition, just like any other company. ** The company endeavoured to have clearly defined goals in all the aforementioned phases, which enabled its survival.** One of the most important goals of the company is certainly profit, but not at any cost.

Because of this, the company also invests part of its resources in the local community in the form of donations, sponsorships and similar activities. The diploma thesis is divided into four chapters. In the introduction, the author defined the field and problem that is the subject of the research. In the second chapter, he set out the theoretical foundations of the business plan.

In the third chapter, he presented the company in which he is employed, namely company XY, d. o. o. He also developed a business development plan for this company, in which he took into account the theoretical foundations described in the second chapter.

Results

The fourth chapter consists of the conclusion and summary of the diploma thesis. For the preparation of the business development plan, in addition to professional literature, the author also used a great deal of the company's internal data, which he slightly modified due to data confidentiality.

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Diploma thesis

Full text

PDF of the diploma thesis (public).

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