Primerjave organizacijskih struktur in management lokalnih televizij

In my diploma thesis, I research and compare the organisational structures and management of local television stations across Slovenia. Using the four fundamental functions of management – planning, organising, leading and controlling – I analyse their organisational, strategic, communication, motivational, financial, competitive, technical, technological, programming and content structures, as well as their influences on decisions, objectives, results and quality of work. With the help of literature, and primarily through a conducted online survey questionnaire, I determine what limitations, problems and deficiencies local television stations face and what working methods employees use within local television stations.

Solution and Method

In my diploma thesis, I research and compare the organisational structures and management of local television stations across Slovenia. I focus primarily on researching general managerial processes in local television stations.

Results

Using the four fundamental functions of management – planning, organising, leading and controlling – I analyse their organisational, strategic, communication, motivational, financial, competitive, technical, technological, programming and content structures, as well as their influences on decisions, objectives, results and quality of work. With the help of literature, and primarily through a conducted online survey questionnaire, I determine what limitations, problems and deficiencies local television stations face and what working methods employees use within local television stations.

I also substantiate how, how much and whether local television stations differ from one another at all. In my diploma thesis, I explain the fundamental objectives of local television stations, the method of planning and organising work in connection with job positions and working hours, and I also address the knowledge and competences of staff, managers and their technical skills. I determine how work is organised and what employee satisfaction with the organisation itself is like.

I also address the topic of local television programming, their viewers and viewership, and whether there exists a problem at local television stations related to lack of financial resources and what its influences are. I further determine what other deficiencies local television stations encounter, whether they face competition, how much time local television stations dedicate to work on their own website, why they have one at all, whether they promote themselves and whether they offer any other services. I also clarify which content they give priority to, how much time they dedicate to filming, editing and preparing their own news content.

I also provide findings on how strict local television stations are in planning the content of their programming and whether they have clearly defined objectives before the actual preparation of contributions. I explain how important trends, technology and technological changes are for local television stations and how important motivation is and its influence on employees. Regarding control, I determine who exercises control over the content of work.

Based on the analysis of results in my diploma thesis, I also provide sensible improvement suggestions that would serve as solutions and which I would recommend to the local television stations themselves.