BUSINESS PLANNING FOR A SUCCESSFUL HOSPITALITY ENTERPRISE

Tourist services and tourism products in a particular location are of exceptional importance for the development of the location itself and tourism within it. The tourist offer of a location also includes the hospitality offer and accommodation offer. Through a survey, it was established that there is interest amongst people for good restaurants which do not only have classic food and beverages in their offer, but also attempt to approach the consumer in an appropriate manner, i.e. with suitable food – a diverse offer – and with themed evenings which would additionally attract guests to the restaurant. It is equally important that the entrepreneur does not stop at a certain point in the development of their business activity, but strives to continuously develop and complement their business activity. This is certainly possible.

Problem

Tourist services and tourism products in a particular location are of exceptional importance for the development of the location itself and tourism within it. The tourist offer of a location also includes the hospitality offer and accommodation offer. The author of the diploma thesis has been engaged in hospitality for a long time and has reached a point where it is necessary to decide whether to continue and expand the business activity or to abandon the hospitality business activity.

Based on the business idea regarding the expansion of hospitality business activity, which is presented in the diploma thesis, the author came to the realisation that with good entrepreneurial planning it is possible to form an appropriate hospitality offer.

Results

Through a survey, it was established that there is interest amongst people for good restaurants which do not only have classic food and beverages in their offer, but also attempt to approach the consumer in an appropriate manner, i.e. with suitable food – a diverse offer – and with themed evenings which would additionally attract guests to the restaurant. It is equally important that the entrepreneur does not stop at a certain point in the development of their business activity, but strives to continuously develop and complement their business activity. This is certainly possible.

When preparing a business plan, we cannot foresee all events, however the plan serves us for orientation, so that we know what they had in mind, what they planned, and so that we attempt to adhere to these guidelines. Hospitality business activity within the framework of a tourism product is exceptionally important for the development of Pomurje, the municipality of Gornja Radgona, as the location is situated near important tourist and historical locations, therefore it was established that all possibilities are available for the expansion of the business activity, which will also be utilised to the fullest extent possible.