Academia
Diploma thesis 2012bančništvo · osebni bančnik · zadovoljstvo strank

Personal Banking Services in Relation to Customer Satisfaction and the Introduction of New Services

He presented the concepts of personal banking, personal banker, advantages of personal banking, organisation and work process in the provision of personal banking, ensuring security in operations and new market channels.

Zoran KobalejEkonomist · supervisor mag. Mirjana Ivanuša – Bezjak · defence december 2012
In brief

The project in five facts.

AuthorZoran Kobalej
Supervisormag. Mirjana Ivanuša – Bezjak
Module—Ekonomist
Employer / clientAcademia
Year2012december 2012
About the project

Challenge, approach and results.

In the diploma thesis Personal Banking Services in Relation to Customer Satisfaction and the Introduction of New Services, the first part was devoted to theoretical foundations. He presented the concepts of personal banking, personal banker, advantages of personal banking, organisation and work process in the provision of personal banking, ensuring security in operations and new market channels. In the second part, he focused on ** research**, which he carried out using a questionnaire survey and analysis of results. In the concluding part, the main advantages of personal banking are presented, as well as the key importance of personal banking, customer satisfaction and, consequently, the success of the bank.

Problem

In the diploma thesis Personal Banking Services in Relation to Customer Satisfaction and the Introduction of New Services, the first part was devoted to theoretical foundations. He presented the concepts of personal banking, personal banker, advantages of personal banking, organisation and work process in the provision of personal banking, ensuring security in operations and new market channels.

Results

In the second part, he focused on research, which he carried out using a questionnaire survey and analysis of results. In the concluding part, the main advantages of personal banking are presented, as well as the key importance of personal banking, customer satisfaction and, consequently, the success of the bank. The research results show that customers are satisfied with personal banking, and that the key advantage of personal banking is the ** personal banker**.

Personal banking is proof that the foundation of a good relationship, including a business relationship, is people.

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