The project in five facts.
Challenge, approach and results.
The diploma thesis covers the sale of Telekom Slovenije d. d. services through intermediaries and thus the introduction of a sales channel that is a relatively new business process in the sale of broadband services. The business world today is exposed to constant changes. They analysed the work of intermediaries, invited those who were interested in selling Telekom's services to continue cooperation, and signed direct contracts with them. In 2007, the first contracts on intermediation in concluding contracts for the use of Telekom Slovenije d. d. services were signed. They have tried and are still trying to implement numerous projects in the field of education, advertising and support for sales points, with the aim that sales points would reflect the success, quality and competitive advantages of the company.
Problem
The diploma thesis covers the sale of Telekom Slovenije d. d. services through intermediaries and thus the introduction of a sales channel that is a relatively new business process in the sale of broadband services. The business world today is exposed to constant changes. Due to the needs arising in the market, changed market conditions, growing competition, rapidly changing environment, needs for constant updating of services and operations, ever faster development of information technology and increasing globalisation of the world economy, companies are increasingly realising that finding new sales channels is essential for the company's survival in the market.
Telekom's services became an additional offer of Mobitel and consequently of numerous intermediaries of Mobitel's services. Some welcomed the additional offer well and immediately began marketing it, but the majority remained focused on their primary activity of marketing Mobitel's services. Intermediaries were not enthusiastic about sales due to the long response time in solving problems and the lack of knowledge required for marketing complex and technologically advanced services.
They decided to restructure the cooperation with Mobitel.
Solution and Method
They analysed the work of intermediaries, invited those who were interested in selling Telekom's services to continue cooperation, and signed direct contracts with them. In this way, the reorganisation of the sales network of authorised intermediaries began.
Results
In 2007, the first contracts on intermediation in concluding contracts for the use of Telekom Slovenije d. d. services were signed. They have tried and are still trying to implement numerous projects in the field of education, advertising and support for sales points, with the aim that sales points would reflect the success, quality and competitive advantages of the company. The conclusion will be based on the findings of knowledge of intermediaries of Telekom Slovenije d. d. services and what we still need to do to increase their satisfaction and thus the sale of Telekom's broadband services.
Module, programme and stories.
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