The project in five facts.
Challenge, approach and results.
The diploma thesis addresses the use of artificial intelligence (AI) in video recording and production and its impact on creative processes, work roles and viewer perception. In recent years, generative models such as diffusion models and multimodal systems for image and video generation have become an important part of media production, as they enable the automation of numerous pre-production and post-production phases and fundamentally change the relationship between human creation and technological support. The research section is based on a combination of literature review and empirical survey. The conclusions of the diploma thesis confirm that artificial intelligence already significantly improves the efficiency and flexibility of media production, but does not replace human creativity; rather, it complements it.
Problem
The diploma thesis addresses the use of artificial intelligence (AI) in video recording and production and its impact on creative processes, work roles and viewer perception. In recent years, generative models such as diffusion models and multimodal systems for image and video generation have become an important part of media production, as they enable the automation of numerous pre-production and post-production phases and fundamentally change the relationship between human creation and technological support. The purpose of the diploma thesis was to comprehensively analyse the role of artificial intelligence in contemporary video production and empirically verify how viewers perceive and recognise AI-generated visual content.
The objectives of the diploma thesis were: to present key technologies and trends in the use of AI in media production, to analyse the impact of AI on the workforce and creative roles, to verify the ability of viewers to distinguish between AI- and human-created content, and to define ethical and regulatory requirements for the responsible use of AI.
Solution and Method
The research section is based on a combination of literature review and empirical survey. The survey involved 35 participants who evaluated seven images and two short video clips created exclusively with artificial intelligence. The average recognition accuracy was 61.4%, which confirms that the average viewer cannot reliably distinguish between AI-generated and real visual content.
Participants often overestimated their recognition abilities, whilst simultaneously expressing a high level of concern regarding the authenticity of media content. As many as 94% of respondents believe that AI-generated content should be mandatorily labelled. The practical part of the diploma thesis includes the production of a short video in the form of a news report, created using the generative tool Google Flow and subsequently edited in professional video editing software.
The output demonstrates both the potential and limitations of generative video production, particularly regarding character consistency, costs and the need for human supervision.
Results
The conclusions of the diploma thesis confirm that artificial intelligence already significantly improves the efficiency and flexibility of media production, but does not replace human creativity; rather, it complements it. Transparency, labelling, traceability of content origin and adherence to ethical and legal standards remain crucial for the future use of AI, as viewer trust is the foundation of a credible media space.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Video produkcija module or book a consultation.