Establishment of a Vegetarian Restaurant 'Vegi kuhnjica' as a Business Opportunity

The diploma thesis addresses the business idea of establishing a vegetarian restaurant through market research and analysis and a business plan for such a restaurant. The purpose of the diploma thesis is to research and analyse the key factors that will influence the decision to establish one's own company in the future. In the initial phase, the employment of a chef and a waiter is planned. The general market analysis in the area in which the restaurant will operate shows that there is a need for this type of activity and it will even increase in the future. ** People are becoming increasingly aware of the impact that food has on their health and well-being.** Based on the research into the supply of vegetarian food, which they carried out themselves, they found that it is very modest. According to the plan, the new company will begin operating in 2013.

Problem

The diploma thesis addresses the business idea of establishing a vegetarian restaurant through market research and analysis and a business plan for such a restaurant. The purpose of the diploma thesis is to research and analyse the key factors that will influence the decision to establish one's own company in the future. The objective of the thesis is to evaluate and analyse various data and information and, on the basis of these, to accept or reject the entrepreneurial idea, which is based on the question of the viability and profitability of a vegetarian restaurant.

At the beginning of the operation of the new company, which is addressed in this diploma thesis, the entrepreneur and founder will combine the function of owner and director.

Solution and Method

In the initial phase, the employment of a chef and a waiter is planned.

Results

The general market analysis in the area in which the restaurant will operate shows that there is a need for this type of activity and it will even increase in the future. People are becoming increasingly aware of the impact that food has on their health and well-being. Based on the research into the supply of vegetarian food, which they carried out themselves, they found that it is very modest. According to the plan, the new company will begin operating in 2013. It is anticipated that three people will be employed in the first year, and five employees are planned for 2016.

On the basis of the results of the market research and the prepared business plan, they came to the conclusion that the decision to open a restaurant is sensible, as the company would operate successfully.