The Impact of Quality Product Photography on Brand and Recognition of Small Businesses

The author investigated in the diploma thesis the impact of quality product photography on the brand and recognition of small businesses. The purpose of the diploma thesis itself was to analyse how important the quality of photographs is for the sales and development of small businesses and how many small entrepreneurs still decide to use the service of hiring professional photographers for the production of product photographs. The diploma thesis is divided into a theoretical and a practical part. In the practical part, she presented the results of surveys conducted amongst small entrepreneurs and potential customers. In addition, she also researched techniques for creating attractive photographs with a limited budget, which is particularly important for small businesses with limited financial resources.

Problem

The author investigated in the diploma thesis the impact of quality product photography on the brand and recognition of small businesses. The purpose of the diploma thesis itself was to analyse how important the quality of photographs is for the sales and development of small businesses and how many small entrepreneurs still decide to use the service of hiring professional photographers for the production of product photographs. She began researching all this because, due to her creative personality and desire for new hobbies, she herself ventured into making jewellery, containers and other decorative, handmade products.

Consequently, she had to face product photography and thus combined her passion for creating with her love of photography. The research in the diploma thesis consequently brought the author knowledge that she will need in her future creative work.

Solution and Method

The diploma thesis is divided into a theoretical and a practical part. In the theoretical part, she presented the theory about the importance of visual presentation of products and the way to prepare one's workspace with equipment. However, since she was not only dealing with product photography but also with the field of marketing, successful selling and promotion of her products, she also added chapters on these topics.

She placed emphasis on product photographs and good presentation of one's brand, with which we certainly contribute to greater success, trust and customer acquisition. In the theory, she also described 360-degree photography in online sales and listed its advantages.

Results

In the practical part, she presented the results of surveys conducted amongst small entrepreneurs and potential customers. In addition, she also researched techniques for creating attractive photographs with a limited budget, which is particularly important for small businesses with limited financial resources. She also added a short interview with a product photographer who helped the author to better research the given field.

At the end of the diploma thesis, she addressed the impact of photographs on customers' decisions. Her main question was: "How great is the impact of the quality of photographs with identical products?" She concludes the diploma thesis with the main findings about improving product photography for small entrepreneurs, with which better sales results and greater market recognition could be achieved. With all the knowledge acquired during the research, she created her media product, namely an online catalogue of her products.