The project in five facts.
Challenge, approach and results.
The Vaš čas shop has been operating in their market since 2005 and has developed rapidly primarily due to the successful sale of quality wristwatches and fashion jewellery. The analysis of results has shown that customer satisfaction due to friendliness, helpfulness and professionalism is proportionate to sales success and thus to the success of the shop itself.
Solution and Method
The Vaš čas shop has been operating in their market since 2005 and has developed rapidly primarily due to the successful sale of quality wristwatches and fashion jewellery. In achieving business success, a significant role is played primarily by the skills that their sales staff master in the field of communication. The diploma thesis presents non-verbal communication as a form of mutual relationship between customers and sales staff, or sales as a communication process.
The research examined customer satisfaction with sales staff, as this is a key factor that also influences customer loyalty.
Results
The analysis of results has shown that customer satisfaction due to friendliness, helpfulness and professionalism is proportionate to sales success and thus to the success of the shop itself.
Module, programme and stories.
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