THE IMPACT OF CLASS SAVINGS ON SUBSEQUENT LOYALTY TO BANK XY AND THE ESTABLISHMENT AND CLOSURE OF SCHOOL SAVINGS BANKS

We live in a time in which saving plays an important role, especially when we talk about children, who are their future and only wealth. For this very reason, they decided to address questions through the diploma thesis and established hypotheses that would lead them to certain conclusions and insights into children's mindset about saving. We find that people need more personal contacts and genuine interactions from day to day, which is also evident from their final results. Furthermore, the aim of the diploma thesis was set to determine the mindset of young savers who decide on group savings, and how much and what kind of impact the school savings bank and class savings have on the development of a child's saving habits, which is why they presented group class savings in the introductory part of the diploma thesis.

Problem

We live in a time in which saving plays an important role, especially when we talk about children, who are their future and only wealth. For this very reason, they decided to address questions through the diploma thesis and established hypotheses that would lead them to certain conclusions and insights into children's mindset about saving. They established five hypotheses related to school savings and the bank's involvement in encouraging children's saving habits, which influences a client's loyalty to a particular bank in later age periods as well.

Results

We find that people need more personal contacts and genuine interactions from day to day, which is also evident from their final results. Furthermore, the aim of the diploma thesis was set to determine the mindset of young savers who decide on group savings, and how much and what kind of impact the school savings bank and class savings have on the development of a child's saving habits, which is why they presented group class savings in the introductory part of the diploma thesis. The research part of the diploma thesis is based on the survey method.

The survey is structured in such a way that it follows the aims and hypotheses of the diploma thesis. With the help of the questions posed, they confirmed or refuted the established hypotheses. These were also processed statistically and graphically.

Through the diploma thesis and the established hypotheses, they demonstrated how important a factor personal contact between the sales representative and young savers is when concluding a product, as they are happy about every visit from a bank sales representative due to their lack of familiarity with banking products, which simultaneously influences the sale of services, recognition and market share of the bank. Gifts and rewards are also an important factor that influences the conclusion of a product.