CUSTOMER SATISFACTION WITH REUSABLE NAPPIES

Everyone is increasingly aware of the importance of customer satisfaction, as it has a significant impact on business performance. Today, in times of recession, more people spend money more thoughtfully for specific purposes, which is why every saving is 'welcome'. For the theoretical part of the diploma thesis, literature on reusable nappy brands, customer satisfaction and data about the company Viral d. o. o., which is also visible on the internet, was used.

Problem

Everyone is increasingly aware of the importance of customer satisfaction, as it has a significant impact on business performance. Today, in times of recession, more people spend money more thoughtfully for specific purposes, which is why every saving is 'welcome'. Thus, parents can also save a lot by purchasing reusable nappies.

The aim of the diploma thesis was to determine whether parents are familiar with reusable nappies, why they use them and how satisfied they are with them. We were interested in how they assess the quality of reusable nappies, where they purchase them and on the basis of which factor they decide to purchase reusable nappies. One of the fundamental and most important assertions of the diploma thesis is that customers are satisfied with the quality of reusable nappies.

Solution and Method

For the theoretical part of the diploma thesis, literature on reusable nappy brands, customer satisfaction and data about the company Viral d. o. o., which is also visible on the internet, was used. Opinions of reusable nappy customers were also used. The empirical part of the diploma thesis was carried out through a survey in which only parents with children aged 0 to 3 years participated.

Thus, a primary research was conducted through the survey, which took place in the field in April and May 2011. The opinions and satisfaction of reusable nappy customers were determined.