Customer Satisfaction with the Services of Accounting Service XXX

In the diploma thesis, they decided to investigate customer satisfaction with the services of accounting service xxx. The key to achieving the targeted business success of any company is exclusively the essence of the customer. In the research part of the diploma thesis, the results of the survey will be presented, conducted on the basis of a questionnaire completed by the customers of accounting service xxx. The survey results will be forwarded to the management for the purpose of reviewing the survey results and using them for practical purposes.

Problem

In the diploma thesis, they decided to investigate customer satisfaction with the services of accounting service xxx. The key to achieving the targeted business success of any company is exclusively the essence of the customer. An increasing number of organisations are becoming aware of this importance.

Customers of the accounting service are obtaining more and more information about services from the media, from acquaintances, friends, from various advertising materials and the internet. This means that they have a choice in the global market. Given the above, customers have become more demanding, more selective and more cautious when choosing an accounting service.

Due to the targeted higher expectations of customers, the accounting service must precisely understand their needs, wishes and expectations. Only proper treatment of customers maintains their satisfaction and loyalty to the accounting service. In the theoretical part of the diploma thesis, they will present the characteristics of the accounting service offer, whilst defining the concept of accounting, and then they will explain customer requirements.

Results

In the research part of the diploma thesis, the results of the survey will be presented, conducted on the basis of a questionnaire completed by the customers of accounting service xxx. The survey results will be forwarded to the management for the purpose of reviewing the survey results and using them for practical purposes.