Employee and Customer Satisfaction and Customer Satisfaction Analysis in Špad Shop

The motto of almost every retail company is 'Satisfied customer for a satisfied shop', as a customer who makes a purchase within their expectations is a satisfied customer. ** A satisfied customer is not a loyal customer, and retail companies are aware of this nowadays. For a customer to be loyal, they must be ** delighted with a satisfied and good salesperson and with the shop's good offer, as this consequently transfers their enthusiasm to acquaintances and friends. It was established that customer satisfaction is conditioned by numerous ** factors** that the customer takes into account when making a purchase.

Problem

The motto of almost every retail company is 'Satisfied customer for a satisfied shop', as a customer who makes a purchase within their expectations is a satisfied customer. ** A satisfied customer is not a loyal customer, and retail companies are aware of this nowadays. For a customer to be loyal, they must be ** delighted with a satisfied and good salesperson and with the shop's good offer, as this consequently transfers their enthusiasm to acquaintances and friends. The first chapters present ** employee satisfaction and employee relations, whilst the following chapters address customer satisfaction, including the ** customer satisfaction model, their expectations, which also bring about customer and employee dissatisfaction.

Results

The research obtained numerous pieces of information about customers' needs, wishes and motives, and established that a customer is motivated to purchase if the price of the product is favourable and their ** investment** in the purchase is as small as possible. ** Satisfied salespeople** are the key to the shop's success, as only such salespeople can excellently satisfy the customer to the greatest possible extent; therefore, the greater the salesperson's investment in serving the customer, the greater the customer's satisfaction. It was established that customer satisfaction is conditioned by numerous ** factors** that the customer takes into account when making a purchase.

The shop dedicates considerable attention to successfully fulfilling the customer's conditions, as this ensures the return of highly satisfied customers and secures its future.