Academia Institute of Technology Maribor, in collaboration with the University of Oxford, Skoll Centre for Social Entrepreneurship, is announcing free masterclass lectures for Academia students. The lectures will take place from 22 June to 12 July 2021 online.
In this series of masterclass lectures, you will learn how a well-crafted personal online presence can transform your life and significantly increase your reach and impact. Even if you do not dream of becoming an influencer, online exposure, to a certain extent, is indispensable for creating new contacts, exchanging ideas, and strengthening your impact on the social environment.
At the end of the sessions, you will:
- have created your own blog where you can write about your projects and share your thoughts,
- have gained knowledge about more effective use of social networks such as Twitter and LinkedIn for networking. You will also learn about the power of YouTube and how this online platform influences change.
- Have learnt examples of best practices for personal growth and connecting and networking on Twitter and LinkedIn.
- Have understood the impact of different platforms for presenting your work and be able to determine which platforms to use to strengthen your message.
Tuesday, 22 June 2021 at 15:00-16:30 (British time) 1st session: Blog Writing
Tuesday, 29 June 2021 at 15:00-16:30 (British time) 2nd session: Twitter and LinkedIn
Tuesday, 6 July 2021 at 15:00-16:30 (British time) 3rd session: YouTube, Podcast Recording and Other Platforms
In this series of masterclass lectures, you will explore approaches to how larger companies use social media platforms and artificial intelligence for more effective communication of messages about their products. You will explore the differences between paid, owned and earned media, and approaches to social listening and dynamic and creative website optimisation. These masterclass lectures will offer you insight into digital marketing and the ethical concerns associated with it.
At the end of the sessions, you will:
- understand key corporate strategies for their business marketing,
- learn the advantages and disadvantages of using different tools for e-commerce,
- assess your knowledge of media in different business sectors,
- gain basic knowledge for critical evaluation of tools and strategies used in business marketing.
Monday, 21 June 2021 at 14:00 – 15:30 (British time) 1st session: Every Company Has Its Story – Creating Stories in Marketing and Business
Tuesday, 22 June 2021 at 14:00 – 15:30 (British time) 2nd session: Get Out of Trouble – Digital Marketing and E-commerce
Friday, 25 June 2021 at 14:00 – 15:30 (British time) 3rd session: New Technologies in Media and Marketing
In the lectures, you will learn about the capabilities that support resilience, well-being and peak performance, and how to develop them for yourself and then within a team. After the lectures, you will improve your understanding and gain practical experience in using effective tools and approaches that you can incorporate into your work.
At the end of the sessions, you will:
- understand the concept of resilience and why it is important in leadership,
- be able to recognise ways of working with complex emotions associated with internal and external stimuli,
- learn approaches for developing a positive mindset in their work.
Tuesday, 22 June 2021 at 14:00 -15:00 (British time) 1st session: Understanding Resilience
Tuesday, 29 June 2021 at 14:00 – 15:00 (British time) 2nd session: Stay Stable
Tuesday, 6 July 2021 at 14:00 – 15:00 (British time): 3rd session: Positive Mindset
Words are influential. The stories we tell about ourselves have the potential to re-establish oppressive systems of governance or steer the world towards positive change. In the lecture, participants will use narrative approaches to evaluate the current goals of their Map the System project and think about goals for the future.
You will learn to create creative and analytical media products so that participants can more easily position themselves as thought leaders. You will learn how narrative approaches improve their perception and vision for the future.
At the end of the lectures, participants will have produced at least two drafts for the project, become familiar with the media space related to the project, learnt the process of presenting publications, and developed a strategy for using various media for self-promotion and for promoting beliefs and action.
At the end of the sessions, you will:
- have prepared at least one written piece with your opinion that will help establish a presence in the project field,
- have used literary tools to show the overlap of systems of oppression,
- have developed a strategy for using media to achieve project goals and introduce change.
Thursday, 24 June 2021 at 17:30 – 19:00 (British time) 1st session: Mapping the System: Planning for the Future of Your MTS Project
Thursday, 1 July 2021 at 17:30 – 19:00 (British time) 2nd session: Writing and Presenting Your Opinions
Thursday, 8 July 2021 at 17:30 – 19:00 (British time) 3rd session: Planning a Media Strategy for Your MTS Project
In these masterclass lectures, you will learn about opportunities for strengthening the capacity and sustainability of local communities. In the sessions, you will focus on approaches to creating alliances and opportunities to move beyond performativity. Participants will learn about opportunities for strengthening leadership skills, better understanding the dynamics of influence, and becoming more responsive and acting in an ecologically conscious manner.
At the end of the sessions, you will:
- be able to recognise examples of good practices for maintaining and strengthening the operation of movements,
- learn ways to engage in a mentally grounded manner with meaningful presence.
- learn how to develop leadership skills based on transformative justice and the mindset of liberation movements.
Monday, 28 June at 14:00 -15:30 (British time): 1st session: Sustaining Movements Using Embodied Liberation Practice Part 1
Monday, 5 July at 14:00-15:30 (British time) 2nd session: Sustaining Movements Using Embodied Liberation Practice Part 2
Monday, 12 July at 14:00-15:30 (British time) 3rd session: What Can Abolitionist Movements Teach Us About Overcoming Conflict and Establishing Accountability and Care in the Community?
Source: Academia (18. 6. 2021). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
