As part of the Graphics Project module of the Media Production study programme, we hosted Ana Ivanović, a graphic designer and visual artist, active at the Faculty of Fine Arts in Montenegro.
In this academic year, the central theme of the Graphics Project module is the design of media communication within the framework of Hiša gibanice – this is a product or culinary house whose goal is to create an authentic culinary experience for visitors and tourists to the Pomurje region.
The emphasis is on adaptability and accessibility to all target groups ("accessible to all"), which means that the communication is adapted and accessible for people with visual, hearing, and mobility impairments. The analytical work and Design Concept were carried out by Sara Božanić and Igor Štumberger, whilst Ana Ivanović was responsible for the design execution.
The lectures within the first part of the design execution were dedicated to the presentation of students' ideas and concepts. In the second part, the students, together with the lecturer, established the next steps for the further development of their projects.
The emphasis was on how to effectively transfer design concepts into media execution and to take into account the specific requirements of the target audience and platform. The third part was reserved for a lecture, where the lecturer presented her work and experience in the field of design for media in greater detail.
The students had the opportunity to gain insight into the complex processes of design and strategies for creating effective messages and typography in a media context. Through the lecturer's guidance, they successfully carried out the design steps and achieved a high level of aesthetic and functional success in their media executions.
"My experience of Erasmus+ mobility for teaching in Maribor, Slovenia, between 5 and 10 May at Academia in Maribor, was extremely rich. With a group of dynamic students, we explored the theme of accessible graphic design. We began with an introductory lecture, where I shared my experiences and learnt what they wanted to take away from our meetings. We then embarked on a practical project of designing a brand for 'Hiša Gibanice', with students working in groups on various design tasks. I delivered an intensive course on key design principles, with an emphasis on accessibility and inclusive practices. The collaborative environment encouraged continuous feedback and refinement, which reached its peak when the students presented their projects to the module leader Sara Božanić and reflected on their experiences. The entire transformative mobility experience was thus marked by meaningful collaboration, collaborative learning, and a commitment to promoting inclusive design practices."
The conclusion of the guest lectures brought the final presentation of media executions. This was followed by an evaluation of the work and reflection, where participants assessed the results achieved and discussed further proposals.
The final presentation of products for the client will take place on Monday, 03. 06. 2024
Source: Academia (13. 5. 2024). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
