As part of the Integrated Marketing Communications module of the Economist – Digital Marketing module (HND) and Commercial Economist (short-cycle degree) programme, we hosted the Marketing Director at A1 Slovenija Jure Bohinc and Media Planner at Pristop Media Nika Todorovski.
The guest lecture took place in two parts. In the introductory part, Mr Jure Bohinc, Marketing Director at A1 Slovenija, presented the aforementioned company. Since its establishment in 1999, when it became the first Slovenian commercial mobile operator, it has been an important provider of comprehensive communication services in the country. The company creates meaningful communication solutions that satisfy current and new user needs, and is wholly owned by the international telecommunications group A1 Telekom Austria Group , making it an important part of the leading provider of digital services and communications in Central and Eastern Europe with more than 24 million users in eight countries.
He continued with strategic planning, the acquisition of TV rights and devices (mobile phones, modems), he also spoke about the development of the mentioned products from planning to sales, how to successfully and efficiently manage the database and users, and concluded his part with an emphasis on clear communication with customers.
The second part of the guest lecture was taken over by Ms Nika Todorovski, digital marketing expert at Pristop Media. Pristop Media is a Slovenian company specialising in marketing and communication. It is the leading company in the field of marketing, public relations and digital solutions in Slovenia and more broadly in the region. Pristop Media offers a wide range of services, including the preparation of media strategies, media analyses and research, media planning, and they also organise media workshops.
Ms Todorovski presented the types of agencies on the market, the role of these agencies according to their type and the correct choice of campaign at the right time in the right place according to the type of agency, who the target group is, who the advertiser is, what is being advertised and what the final goal is. She continued with online purchasing, advertising formats, the most profitable TV programmes in 2022, influencer marketing and radio advertising.
Source: Academia (10. 3. 2023). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
