Within the course Planning Social Media Campaigns in the Business programme (Digital Marketing and Commerce modules), Academia hosted Mitja Pavlič, managing director of Virtual IT d.o.o., a company with 30 years of experience in information technology.
Mr Pavlič first presented the company, its growth, direction and main services for clients from various industries, stressing adaptability in a fast-changing digital environment and sharing personal experience from his business path.
The main part of the lecture focused on the use of artificial intelligence in managing and creating content for social media, with concrete examples of tools and practices that increase the effectiveness of online campaigns and the role of automation and data analysis in reaching target audiences.
He also emphasised online security – proper handling of personal data, passwords and digital identity, basic approaches to protecting user accounts and raising awareness of online risks – and concluded with a conversation about online etiquette and respectful, professional communication in the digital space.
Source: Academia (6. 5. 2025). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica