As part of the Digital Marketing module of the Economist programme, in collaboration with the Technological University of El Salvador, we hosted Mr Ivan Castellanos, a full-time lecturer at the Technological University of El Salvador , who focused his lecture entitled "Positive Results Through the Use of Appropriate Digital Communication" on the importance of individual creativity in creating a campaign.
The common thread of the lecture consisted of key concepts through which the lecturer presented the entire ideology of a successful campaign based on successful digital communication. These concepts are: knowledge, change, attitude and behaviour. A campaign is already active before its actual establishment; a campaign first needs an idea, it needs a slogan, the timing of the campaign is also very important, as well as the media through which the campaign is launched. The most important factor of a successful campaign in the field of communication is awareness of the target audience and the message, which must present the objective whilst simultaneously motivating the target audience.
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Source: Academia (28. 1. 2022). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
