As part of the Social Media Campaign Planning module of the Economist – Digital Marketing Module (HND) and Commercial Studies (VSŠ) study programme, we hosted Polona Kisovec, a conversion marketing expert and director of 121 Marketing d.o.o., who specialises in targeted marketing, sales copywriting, brand positioning and establishing effective marketing.
Polona Kisovec is a digital marketing expert, the first national champion in direct marketing and a specialist in the practical application of direct marketing. Polona gained her experience in marketing, managing marketing projects, creating user experience and growth marketing from practice. She is also one of the lecturers at Netfork Academy for Business Internet, the leader of a workshop on preparing effective sales copy organised by Nasvet.com, and a regular external lecturer and mentor in the fields of cost-effective marketing, e-mail marketing and modern customer communication.
During the guest lecture, Ms Kisovec first presented her role in marketing today and described the initial steps on the career path she set for herself. She presented her company 121 Marketing d.o.o. and the services the company offers. She then focused on various recipes for writing posts and promoting content on the internet, how to incorporate a story into these posts in order to attract a customer/reader, what algorithms are and how important they are, how closely they are linked to success techniques on the internet, and what types of content have a monopoly on different social networks (LinkedIn, YouTube, …)
Source: Academia (19. 5. 2023). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica