As part of the Digital Marketing module of the Economist study programme, we hosted Ms Nataša Rus and Mr Urban Lapajne, project directors of the university incubator Tovarna podjemov (Enterprise Factory).
The mission of Tovarna podjemov, which has been operating successfully for more than 10 years, is to create conditions in which entrepreneurial professionals at the University of Maribor (professors, researchers and students) will be able to realise their entrepreneurial ideas, and in this way successfully commercialise their top-level knowledge and technologies.
As the guest lecturers presented to all those present at the lecture, Tovarna podjemov is the carrier of several activities: It is the entrepreneurial incubator of the University of Maribor, the carrier of the Start:up Maribor programme, the carrier of the Start:up Slovenia hub, and the main organiser of the Podim conference. Their services include organising training courses, workshops, mentoring and business consulting. All methods of communication based on digital methods or platforms (Facebook, Instagram, LinkedIn, …) were also presented. The platform Miro was also presented, for virtual collaboration or workshops, which is also an excellent tool for organising multiple active processes (communication, mailing, platforms) on clear virtual boards.
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Source: Academia (2. 2. 2022). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
