Within the course Integrated Marketing Communications, Academia hosted Nika Todorovski, an experienced expert in media planning and buying at Pristop Media. She presented the latest trends in the media world and the role of media planning in modern marketing strategies.
The lecture offered insight into changing consumer habits, the digital transformation of advertising and the roles of different media channels in reaching target audiences, with emphasis on digital advertising, social media, addressable television (ATV) and the key factors of successful media buying.
Students gained practical knowledge of structuring and optimising media campaigns and of analytical approaches to assessing advertising effectiveness. The lecture generated great interest, with students actively contributing questions and examples from their own experience.
Source: Academia (28. 2. 2025). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica